Life, 1905-05-04 · page 45 of 48
Life — May 4, 1905 — page 45: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satirical content. It contains three distinct ads: 1. **Smith Gray & Co.** (top right): Promotes ready-made uniforms and liveries for wealthy households, apartment buildings, and hotels—targeting the upper class who could afford servants. 2. **"Viyella" Flannel** (bottom right): Advertises British flannel clothing (shirt waists, pajamas, dressing gowns, golf/tennis suits) for both men and women, emphasizing the fabric "does not shrink." 3. **White Rose Glycerine Soap #4711** (bottom left): Features a woman displaying the product, claiming its purity and perfume were favored by Russian imperial courts. Appeals to luxury consumers. The single cartoon (top left) depicts a couple—the woman in fashionable dress, the man in formal attire holding a baby—with the caption joking about husbands noticing their wives' new outfits when properly dressed. The page reflects early 20th-century consumer culture targeting affluent readers, emphasizing class status through servants, fine fabrics, and imported luxury goods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Liveries Ready to Wear Designing and manufacturing of UNIFORMS and LIVERIES is a special branch of our business. We number among our clientele the most exclusive families of the “Smart Set,” as well as the largest Apartment Houses and Hotels in this and other cities. Write for booklet. Smith Gray & Co. BROADWAY AT THIRTY-FIRST ST.. NEW YORK FULTON ST. AT FLATBUSH ( . BROADWAY AT BEDFORD AVE.‘ BROOKLYN “VIYELLA’ REG'O y of the FLANNEL Women’s Men’s Shirt Waists Pyjamas Pyjamas Shirts Dressing Gowns _ Vests Golf and Golf and Tennis Suits Tennis Suits “VIVELLA"’’ CAN BE OBTAINED AT THE LEAD- ING RETAIL AND MEN’S FURNISHING STORES {ihe best glycerine “No. 4711." Its purity is absolute. Its perfume cnequalled. lor years in the Court of H. I. M.,the Emperor of Russia. Can be applied to the co nder and delicate skin. _ Manufactured by FERD. MULHENS, Cologne, o/R, Germany. | D 0 E § N 0 I § H R | N K Solo U.S. Agents, MULHENS & KROPFF. 298 Broadway, New York. Send 15 cents for full size sample cake. comicbooks.com