Life — May 4, 1905 — page 35: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Waltham-Orient Model de Luxe, 20 H.P., $2,250. Other Models, $1,500, $1,650, $2,000, *Waltham-Orients are air-cooled, because of the simplicity, reliability, and lessened cost that goes with air-cooling. The same horse-power gives you ten miles greater speed than water.cooling. Four cylinders under the hood in line with the car’s length cooled by a fan--always. Direct drive and bevelled gear render other Systems antiquated. Transmission by universal, sliding gear, now nearly Don’t try to get along without three forward speeds. The frame needs a sub-frame. Waltham-Orients combine beauty and strength. Tires last one-third longer on an air-cooled car, * Our touring cars, formerly simply called “ Orients,” our line of light cars called ** Orient Buckboards.” WALTHAM MANUFACTURING CO., A long advertisement is worth reading if it aids the buyer in selecting the best automobile. We began business in 1893; ty 1901 we had discarded water-cooling for air-cooling. 3,000 s Air-cooling ) water-circulating apparatus. Air-cooling dispenses with the high-priced chauffeur, if you don't want him. It saves in first cost and extra repairs made necessary by the extra weight. gets rid of 350 Ibs. A 20 h.p. Waltham-Orient saves 350 Ibs. weight, just as though you had dropped that much overboard. The lighter and stronger air-cooled car goes farther and faster on smaller repair bills, and less gasolene. It climbs hills ata higher speed, as weight equal to two heavy passengers is saved. Some air-cooled makers use these features on their highest priced cars. Every Waltham-Orient touring car has them this year. Lining up the four cylinders does away with great stress on the chassis, reducing vibration to a minimum. A fan means successful air-cooling. The motor often runs when the car doesn’t. Powerful cars, 35 h.p. and upwards, drive by a short chain on cither side of the axle, but for lower-powered cars every one of the best makers uses a direct drive with bevelled gears, midway between the wheels on the rear axle. Some makers save money by substituting long chains in their cheap cars—but not the Waltham-Orient makers. Changing speed by complicated planetary transmission has been replaced on all high class cars by sliding gears—the planctary was dropped be- cause it was unreliable and did not wear well, All the Waltham.Orients have sliding gear transmission. Even if you buy a car of 16 b.p. or less, don’t be content with two for- ward speeds. You cannot take a steep hill on the high speed; and you don’t want to crawl up on the low speed. If you buy a Waltham-Orient you have an intermediate speed for the heavy grades Waltham.Orients have the motor and transmission hung on a sub-frame. This protects the mechanism and keeps it in line, whatever happens to the frame itself. Just write on a postal, “Send your Style Book.” The tire is the weak spot of even the best automobiles, Remember this—every 100 pounds of excess weight increases the liability to puncture 10%. Figure what this means on 350 pounds. will hereafter be known as ** Waltham-Orients,” to distinguish them from 44 BROAD STREET, NEW YORK CITY. FACTORY, WALTHAM, MASS. comicbooks.com