Life, 1905-04-27 · page 25 of 26
Life — April 27, 1905 — page 25: what you’re looking at
What you’re looking at
This is not a cartoon or satirical content—it's a **full-page advertisement** for Carolina Perfecto cigars, published in Life magazine. The ad claims Carolina Perfecto is "the best known fine cigar in the world" and reports four million sold in the past year. It emphasizes the product's quality, uniform construction, and use of Havana tobacco, priced at 25 cents. The advertisement's primary purpose is **consumer protection messaging**: it warns buyers against counterfeit imitations and "just as good as" substitutes, urging customers to verify the band reads "Perfecto" and to purchase only genuine products from the Havana Tobacco Company (111 Fifth Avenue, New York). This reflects early 20th-century concerns about brand counterfeiting and market deception, before modern trademark enforcement existed.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| CAROLINA PERFECTO [€ TILE BEST KNOWN FINE CIGAR IN THE WORLD ACTUAL SIZE—SEE THAT THE BAND HAS THE WORD “PERFECTO” ACROSS THE MEDALS. TIIS CIGAR IAS LONG BEEN RECOGNIZED IN THIS COUNTRY AS THE STANDARD OF VALUE IN FINE IMPORTED CIGARS, AND ALL OTHER PERFECTOS SOLD IN TITS MARKET ARE INEVITABLY COMPARED WITIL THE CAROLINA PERFECTO. FOUR MILLION CAROLINA PERFECTOS HAVE BEEN BOUGHT AT RETAIL IN THE UNITED STATES WITIIN THE PAST YEAR, MORE THAN ALL OTHER IMPORTED PERFECTOS COMBINED. CAROLINA PERFECTO Is A GUARANTEE OF UNIFORM QUAL- ITY, FULL WEIGHT, AND SUPERIORITY OF WORKMANSHIP; MADE OF RIPE, MELLOW, PERFECTLY-CURED TOBACCO, IT SUITS MOST DISCRIMINATING SMOKERS. PRICE 25 CENTS EVERYWHERE TILE REPUTATION AND PRESTIGE OF TIS CIGAR TEMPT SONDE MANUFACTURERS AND RETAILERS TO OFFER IMITATIONS AND SUBSTITUTES TO TILE UNSUSPECTING PURCIIASER WHO ASKS FOR THE CAROLINA PERFECTO, WITCID IS) TILE STANDARD PERFECTO. DO NOT BE MISLED BY THE “wu st AS GOOD AS” SUBSTITUTES THAT ARE OFFERED INSTEAD OF GENUINE CAROLINA PERFECTOS. HAVANA TOBACCO COMPANY, 111 Frermn Ave., NEw York GENERAL SELLING AGENTS FOR THE WORLD ‘Send name and address for “‘Trath About Havena Cigars” comicbooks.com