Life, 1905-04-20 · page 26 of 28
Life — April 20, 1905 — page 26: what you’re looking at
What you’re looking at
This page is primarily **advertising**, typical of early 1900s magazines. The notable content includes: **Central Cartoon:** "The Modern Girl" depicts a young woman in fashionable dress carrying a baby, addressing a man. Her caption satirizes contemporary women's fashion and social concerns: she complains about needing to diet and avoid liquor to maintain the desired silhouette—a corset-dependent "small waist" fashionable at the time. The joke mocks how restrictive beauty standards conflicted with motherhood and health. **Advertisements:** The page features shoe ads (W.L. Douglas), corset promotions (Redfern and Warner Brothers brands), and railroad service to California. These ads emphasize the *ideal* feminine form the cartoon simultaneously ridicules—the "small waist and rounding contour" mentioned in the Redfern copy directly parallels the cartoon's satirical point about women's fashion constraints. The satire highlights the tension between marketed ideals of femininity and practical reality for modern women.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
W. L. DOUGLAS MAKES AND SELLS MORE MEN'S $3.50 SHOES THAN ANY OTHER MANUFACTURER IN THE WORLD. $10,000 REWARD to any coe who can disprove this statement, £ n Stay elle, Av Boys wear W. L, Douglas $2.50 and $2.00 shoes because they fit better, hold their than other makes. nt leather ” d. will not wear brass} Gird Rakys cee ww! tweive roesps! weit, THAT'S AWFUL. IESHALL HAVE TO GO ON A DIET AND STOP DRINKING | Liquors wire aty athaLs. REDFERN STYLE WELL DEFINES a small waist and rounding contour and curves the hipline in precise conformity to the dictates of fashion, oice fabrics, dainty laces and pliant whale combine to create a corset model suited to th urity " Rubber Button Hose Supporters att fi Four Dollars to Fifteen Dollars per Pair. THE WARNER BROTHERS COMPANY, New York, Chicago, Ban Francieco Through Train Service To California And principal points West via Union Pacific Southern Pacific Smoothest Track. Shortest Line. Fastest Time. ELECTRIC LIGHTED TRAINS DAILY INQUIRE OF E.L. LOMAX, CG. P. & T. A. Omaha, Neb. “The Sacramento Valle) “The San Joaquin Valley “The Coast Country’’ “South of Tehachapi’’ «of one hundred pases, fully {Mustra’ atly written, describing four great regions of California sent to any address for two cents postage each COLONIST RATES In effect to May 15, 1905 $50.00 from New York Southern Pacific OFFERS VARIETY OF ROUTES INQUIRE: Roston, 110 Washington St. Philadelphia, 6 Chest nut & New York, $342 Broadway Raitimore, Piper Bidg., bah Ne + (1 Broadway” | more St Syrazuse, 129 So, Franklin St. Send 10¢ for Sample Copy “Sunset”; it tells all abost