Life, 1905-04-20 · page 2 of 28
Life — April 20, 1905 — page 2: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satire or political commentary. It contains four automobile advertisements from circa 1910: 1. **Columbia** (top left): A 35-40 H.P. gasoline car made by the Electric Vehicle Company, featuring an ornate Art Nouveau design with a woman's face. 2. **Cadillac** (bottom left): Emphasizes low maintenance costs and simple construction, positioning it as economical and reliable. 3. **Autocar Runabout** (top right): Markets a small, nimble two-passenger car for city use and "quick trips." 4. **Oldsmobile** (bottom right): Uses the slogan "Work while you work, play while you play," promoting efficiency and pleasure. These ads reflect early automobile marketing strategies targeting different buyer demographics and use cases during the automotive industry's rapid expansion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
VOLUME XLV. EwTERES AT IME NEW YORK POST OFCE AB SECORDCLASS MAIL MATTER, Corrment, 1904, 8Y LIVE PuBienina COMPANY Ef standard Side Door Entrane Jie Vietoria doyal Vetworla Landaatet 18 bp. Ulght Toorieg Car Bieetrve Vie beet Light Eleeteie Ranaboot - In the development of Colambia Cara improvement has toen add Improvement, betterment to betterment, uatil in oUF 1985 models we hav ity of excelience covering motive apparatus control and body appoint. hat can be found oa no other autorwobiles. Catalogue of Columbia %5-40 ant 18 A. p Carating care will be tent on reves also separate catalogue of Columbia Chat Pedicle. HART FORD CON) MEST 20NG8 1 StUNNOR st acces wT NeW TORN BOSTON Co) PEnbth ASSOCIATION OF CENORG AUTOMOSILE PRS The Handy AULOCAL Runabout Its remarkable case of control and the limited space in which it can be turned and handled, together with its lightness and power, make the Autocar Runabout the ideal car for use in crowded strects, for short quick trips in city or country, and f all other two-passenger work. Owners of large four or five-passenger cars find it economy to keep an Autocar Runabout to save wear and tear on their big cars when only two passengers are to be carricd. The Autocar Runabout is positively the best runabout built It has a 10-horse power, two-cylinder horizontal opposed motor the motor is located under the hood in front, where it is instant] accessible ; it has shaft and gear drive ; three forward speeds and reverse. New catalogue descriptive of Runabout (Type X), $900 ; Type VIII, Rear Entrance Tonneau, $1400, and Type XI, Four- Cylinder, Side Entrance Tonneau, $2000, and dealer’s name sent on request. THE AUTOCAR COMPANY, Ardmore, Pa. rember Association Licensed Automobile Manufacturers, pre-eminent for its low cost of maintenance. Simple, common-sense construction makes it truly the Car of "Because of simplicity of power-development and efficiency of wunatincoa there is practically no energy lost in the Cadillac—. feature which alone reduces by a big (aapred the coat of fuel, lubrication, ete. Cadillac mechanism is +0 carefully designed that the liability of das motor of its connections through a mistake in manipulation is reduced to ¢/—in the Cadillac than in any other machine. This makes it the safest, the teliable and most easily operated of all motor can. Model F—Side-Entrance Touring Car, shown above, $950. Motel B—Touring Car, with detachable tonneau, $200. Model E—Light, stylish, powerful Runabout, divided seat, $750. Motel D—Four-Cylinder, 30h. p. Touring Car, $2,800. All prices f. 0. b. Detroit. Write for Catalog R, and address of cearest dea'er, where you can see and try a Cadillas. CADILLAC AUTOMOBILE CO., Detroit, Mich. Member Association Licensed Automobile Manufacturers. “ Work while you work, play while you play" —the OLDSMOBILE is your best help in both. To the business man it has become a ity—it doubles the value of time. To the pleasure seeker it has become indispensable—it doubles the joys of existence. Our cars possess efficiency without complication, Are the most thoroughly tested cars ‘on the market—a-e held to higher standards of qu: Standard, Runabout, 7, b. p.. $650 Light Tonneau Car, 10h. p., $930 Touring Runabout, 7b. p., Touring Car, 20 h. p.(2 cyl.) Si400 All prices f, 0, b. factory. Wie us for detailed. specifications and information, Send toc. for s#.r months’ triad subscription to Motor Talk, a monthly magazine devoted to automobile interests. Address Dept. J. OLDS MOTOR WORKS Member of A. L. A. Bf. Detroit, U. S. A.