Life, 1905-04-13 · page 20 of 22
Life — April 13, 1905 — page 20: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine, not satirical content. It features product advertisements typical of the early 1900s: **Key Advertisements:** - **French Lingerie Co.**: High-end women's undergarments ($6.50, mail-order) - **G.H. Mumm Champagne**: Boasts record importation of 131,330 cases in 1904—a competitive claim emphasizing dominance in the luxury goods market - **Fox and Underwood Typewriters**: Both claim superiority; Underwood confidently asserts it will eventually outsell competitors - **Whitman's Chocolates, Bond & Lillard Whiskey, Abbott's Bitters**: Luxury consumables marketed with "Grand Prize" claims from the 1904 St. Louis Exposition **Historical Context for Modern Readers:** These ads reflect Gilded Age consumer culture emphasizing imported luxury goods and mail-order shopping. The typewriter competition reflects the machine's recent introduction as essential office technology. Claims of "unparalleled achievement" and exposition prizes were common marketing tactics to establish prestige among competing brands.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
We Make Fine Unparalleled \ Achievement! | | IMPORTATIONS IN 1904 OF 'GHLMUMM&C0’S | [il Tour | CHAMPAGNE TYPEWRITER ne CASES | The ideal way to operate a t: iter is by deshonld 131,330 CAsés the Touch Method (without looking atthe send for keys). When a typewriter i 0 operated the Reis dite: The GREATEST quantity ever imported operator can give undivided attention to the cop) bakit | —— f to be transcribed, and acquire marvelous speed. ioe, iene on by any brand in the history of the The Fox Typewriter is recognized application, | Champagne trade, as the best adapted for this method of hich _ operating. The compactness of the key- board, the short key dip, the light touch (257 Regarding Champagne Importations in 1904, to 50% lighter than any other), are perfected styles in Bonfort’s Wine and Spirit Circular of features in the Fox and give it a great ad. 1 Jan. 10, 1905, says: vantage over all others. THE FOX FOR SPEED By a special arrangement of the escape- ; E ment the operator can instantly change the wearin Jap A been po a ed of the machine from “regular” to silk,crepede : e “fast,” so that any Fox Typewriter is adapt. hine, India S Ch ed to the speed of the operator, a wonderful r 3 advantage where speed is any consideration, Bridal Outfits a Specialty. see SCO OREO Reon FRENCH LINGERIE CO., Can be used when desired, and by simply 1708 Stato St., Chicago, Ill. touching a button, credits or special notations | can be inserted in a different colored ink from the body of the letter. = = we know that the Fox Typewriter ° is a higher grade writer than an; To sweetly wedge your way into Bs other, thet He wall do ore work, i more varied work, do it. easier, and her affections keep her well 2 has greater durability than any ~ provided with other typewriter manufactured. - ‘ ei ‘We are proving this assertion every day. : ‘We want an opportunity to prove it in your office, and we are willing to undertake it with ‘out any expense to yourself. Our catalog describing the machine In Will bo sent free upon request. FOX TYPEWRITER CO. be : 610 Front St., Grand Rapids, Mich. and Confections Ss Branch offices and agencies in. principal cities. Sold where they sell the beste [ere Cuenmut Bey Phila Awarded the GRAND PRIZE (highest award) at St, Louis Exposition, 1904. “ Messrs, F le Bary & Co. brought over last ‘a greater number It_ makes no difference what typewriter you! now use, or have used, the machine you will] Soothe the Throat. Re- | eventually buy is the UNDERWOOD. lieve the hacking Cough —— 7 of Gonsumption. Underwood Typewriter Company, dil — 241 Broadway, NEW YORK CITY. Care to STAY CORED. BOND & LILLARD WHISKEY : ime PV AWARDED . Safe, Sure, Effective. 0c, 2 $I. Fil GRAND PRIZE St.Louis. 1904. ‘orticelli”” is the best DEUGGISTS, cr 224 William 8t, N. Y. Poa silk for crocheting, art a needlework, M nd Hardanger Mako the dest eocktadl 4 delightfad booklet, “Le broidery.” Address Sheds edorda rellet aod wide digestion, Corticelli Silk Mills, 46 Nonotuck St., Florence, Mass. BITTERS Important to seo that itis Abbott's. comicbooks.com