Life, 1905-04-13 · page 17 of 22
Life — April 13, 1905 — page 17: what you’re looking at
What you’re looking at
This is primarily an **advertising page**, not satire or political commentary. It contains four distinct liquor and tobacco advertisements typical of early 20th-century American magazines: 1. **"On Top"** - Champagne ad featuring Britannia atop a globe, emphasizing that "White Seal" Moët & Chandon is the world's top-selling champagne imported to America. 2. **Gordon's Dry Gin** - Straightforward product advertisement highlighting its popularity with connoisseurs for cocktails. 3. **J. & F. Martell Cognac** - Period-appropriate brandy promotion (founded 1715), emphasizing authenticity and age. 4. **Murad Cigarettes** - Features two men smoking while golfing. Copy claims Turkish tobacco blended by "world famous specialist Mr. Allan Ramsay" provides superior flavor comparable to "meadow-swept air." The page reflects pre-Prohibition-era advertising norms and lacks satirical intent. Modern readers should note the casual cigarette/alcohol marketing and the appeals to status and sophistication that characterized this era's advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Surpassing Excellence Recognized, “WHITE SEALY mo erally Us HEADS THE LIST or soars INTO THE UNITED STATES. + SALLS IN THE WORLD 336, 430 GORDON’S DRY GIN ‘Procurable ——- Most Popular With Everywhere FOR COCKTAILS, FIZZES AND RICKYS REPRESENTED INLE. LAMONTAGNE & SONS THE U. S. BY 45 Beaver St., New York (Founded 1715) kk * AND FINE OLD LIQUEUR GENUINE OLD BRANDIES MADE FROM WINE Sole Agent G. S. NICHOLAS New York T= superior growths of Turkish tobacco are blended in MURAD CIGAR- ETTES with the skill of a world famous specialist, Mr. Allan Ramsay, who spent many years in administering successfully to the exacting tastes | of the Turkish court circles. MURAD CIGARETTES afford enjoyment as keen as the meadow-swept air of the golf-course, and their flavor is just as pure. A “ match " is not complete without a box of MURADS. 10 for 15 cents If not at your dealers mail 15 cents to Morad Cigarette Dept., 111 Fifth ave, 8. 1. comicbooks.com