Life, 1905-04-06 · page 60 of 62
Life — April 6, 1905 — page 60: what you’re looking at
What you’re looking at
This is a straightforward product advertisement, not satire. It promotes the "Boston Garter," a men's garter—a device worn below the knee to hold up socks or stockings, common before elastic became standard. The illustration shows the garter's mechanism: a cushioned button clasp that "lies flat to the leg" without slipping. The advertisement emphasizes quality and American manufacture (Boston, Mass.), promising durability ("Every Pair Warranted") and offering samples at modest cost (50¢ for silk, 25¢ for cotton). The phrase "REFUSE all SUBSTITUTES" was typical advertising language asserting the superiority of the branded product over competitors. There is no political or satirical content—this is simply a vintage commercial page from *Life* magazine promoting a now-obsolete men's accessory.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Send. SOc. for Silk, 25Sc. for Cotton, Sample Pair. All over the civilized world THE IMPROVED BUD TON GARTER IS KNOWN AND WORN Every Pair Warranted The BU The Name is . stamped on every loop— CUSHION BUTTON CLASP Lies flat to the leg—never Slips, Tears nor. Unfastens ALWAYS EASY GEO. FROST CO., Makers, Boston, Mass., U. S. A. REFUSE att SUBSTITUTES comicbooks.¢onm