Life, 1905-04-06 · page 43 of 62
Life — April 6, 1905 — page 43: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not political satire. It promotes two women's undergarment brands—"Onyx" hosiery and "Mérode" hand-finished underwear—distributed by Lord & Taylor's wholesale department in New York. The oval illustration depicts an **elegant interior scene** with fashionably dressed women in early 20th-century attire, establishing luxury and sophistication. The imagery appeals to women concerned with fashion and quality craftsmanship. The text emphasizes that these brands are found "at all smart shops in every city in the country," positioning them as premium, nationally available products for discerning consumers. The advertisement assumes readers value "excellence in dress" and understand that quality fabric and finishing matter. This reflects early 1900s consumer culture, where undergarments were marketed as status symbols requiring careful attention to quality and design.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
hita tld « Onyx’ Hosiery and « Mérode’’( 2"*.,) Underwear inished HROUGH quality of fabric, taste in design and finish are accepted by women of fashion who value excellence in dress. May be found at: all smart shops in every city in the country. If you experience any difficulty in obtaining either brand, communicate with Lord & Taylor, Wholesale Dept. New York. comicbooks.com