Life, 1905-04-06 · page 14 of 62
Life — April 6, 1905 — page 14: what you’re looking at
What you’re looking at
This is primarily a **full-page advertisement**, not a cartoon or satirical content. It promotes "The Historians' History," a multi-volume encyclopedia compiled from over 2,000 historical sources. The ad uses a sales pitch common to early 20th-century direct marketing: urgency ("DO IT NOW"), price incentives (claiming 43% savings), and sample-volume offers. It appeals to Life magazine's educated readers by positioning historical knowledge as valuable and accessible. The only potentially satirical element is the headline question "Do Life's Readers Read History?" — a tongue-in-cheek jab suggesting the magazine's audience should be intellectually serious enough to own such works. The copy emphasizes the French Revolution volume (1715-1815) as an example of the work's scope and authority. There is no visible political cartoon or caricature on this page. It's a straightforward period advertisement using marketing techniques typical of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Do Life’s Readers Read History? Answer With Coupon This is the much talked of So called because it is the essence and Historians’ History. compilation of the noblest work of more than two thousand of the world’s most celebrated historians. It is the story of the world from the building of the Pyramids to the fortifying of Port Arthur. Briefly, concisely, yet sufficiently told. The volumes may be seen at The Outlook office, 225 Fourth Avenue, and at Brentano's, 31 Union Square, New York, or we will send a volume to your WE SEND THE BOOK, NOT THE BOOK AGENT. If the specimen copy will not make the sale for us, we are willing to rest the case. We will pay the express charges both ways that you may see the work. We will send you Volume XII. on France from 1715 to 1815, the period of the Revolution, because this intensely interesting and instructive narrative splen- didly exemplifies the plan of the Its 420,000 words include the best writings of 136 whole work. great and valuable authorities on French History. Herewith. COME IN BEFORE THE RISE. DO IT NOW. Consider the wisdom of order- ing promptly because present prices are 43° lower than they will be. The present prices are based upon regular publisher's prices less agent’s commission and less the usual introductory expenses. The books are bound either in cloth, parchment, half Morocco, three-quarter Morocco, or full Mo- rocco. Terms: cash or time, and you can save to-day $45 to $135, Send us the coupon—we send you sample volume by express, charges prepaid. THE OUTLOOK COMPANY 225 Fourth Avenue, - a New York City comicbooks.com