Life, 1905-03-23 · page 20 of 22
Life — March 23, 1905 — page 20: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The dominant content is a large advertisement for Moët & Chandon champagne, emphasizing that the brand led U.S. importations in 1904 with 127,783 cases—claimed as "irrefutable" statistics verified by U.S. Customs. The right column contains unrelated filler content: a brief essay on animal cognition (citing a dog's maternal behavior), a schoolroom joke about primary colors, and an advertisement for Pères Chartreux liqueur (a cordial made by Carthusian monks). Bottom left shows an advertisement for Bond & Lillard whiskey, promoted as a cure for respiratory ailments. There are **no cartoons or caricatures** on this page. The content reflects typical early-1900s magazine advertising practices: brands making dubious health claims and using statistics to establish market dominance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
*-LIFE- {— IRREFUTABLE The statistics of the IMPORTATIONS OF CHAMPAGNES INTO THE UNITED STATES for the year 1904, placing Moet & Chandon at the top of the list and in the lead with 127,783 cases, are absolutely IRREFUTABLE and are the authentic figures verified by the United States Customs reports; any publications not in accordance with these figures are wil- fully misleading, including as they do other countries. THE SALES OF MOET & CHANDON Including Other Countries in 1904 were 336,430 CASES The Greatest Number of Cases Ever Sold in Any One Year of Any Brand. Regarding Champagne importations in 1904 Bon- fort’s Wine and Spirit Circular of Jan. 10, 1905, says: “Messrs. Geo. A. Kessler & Co. HEAD THE LIST of importers of Champagne into the United States with the splendid total of 127,783 cases, A GREATER AMOUNT of Champagne actually arriving within the United States than has ever heretofore been reported, The result isa . splendid tribute to the quality of the wine.” BOND & LILLARD WHISKEY AWARDED Bronchitis, Asthma, and CRAND PRIZE St.Louis. 1904. Throat trouble effectively relieved. Sold only in boxes, Do Animals Think ? i following facts, which I saw with my own eyes on repeated occasions, fully convinced me that animals have the powers of memory and thought. I once had a three. parts bred black and tan terrier, which slept in a basket in my bedroom, that opened into the nursi One of my children was, from ill-health, y fractious, and whenever Tiny heard it cry she would go into the nursery, hunt about until she found a squeaking rag doll, take it to the side of the cot, and, sitting up, shake it to amuse the child. If in doing this she did not display powers of memory, thought and reflection, I utterly fail to sce to what her clever performance could beattributed. —Correspondence in London Globe. EACHER: Tommie ? Tomsik: ‘There are none, ma’am ; only the High School pupils are allowed to have them. =v ‘onkers Statesman, What are the primary colors, ANCIENT ANCIENT AND i AND GLORIOUS GLORIOUS OF CORDIALS . LIQUEUR PERES CHARTREUX —GREEN AND YELLOW— THIS FAMOUS CORDIAL, NOW MADE AT TARRAGONA, SPAIN, WAS FOR CENTURIES DISTILLED BY THE CARTHUSIAN MONKS (PERES CHARTREUX) AT THE MONASTERY OF LA GRANDE CHARTREUSE, FRANCE, AND KNOWN THHOUGHOUT THE WORLD AS CHARTREUSE. THE ABOVE CUT REPRE- SENTS THE BOTTLE AND LABEL EMPLOYED. IN THE PUTTING UPOF THE ARTICLE SINCE THE MONKS ‘EXPULSION FROM FRANCE, AND IT 1S NOW KNOWN AS LIQUEUR PERES CHARTREUX (THE MONKS, HOWEVER, STILL RETAIN THE EXCLUSIVE RIGHT TO USE THE OLD BOTTLE AND LABEL, AS WELL), DISTILLED BY THE SAME ORDER OF MONKS WHO HAVE SECURELY GUARDED THE SECRET OF ITS MANUFACTURE FOR MUNDREDS OF YEARS AND WHO ALONE POSSESS A KNOWLEDGE OF THE ELEMENTS OF THIS DELICIOUS NECTAR. AtGrst-class Wine Merchants, Grocers, Hotels, Cafes, Batjer & Co., 45 Broadway, New York, N.Y. Sole Agents for United States. ee eee se re ce oe rae be oo rat eae rte de he trae de oe drab be oe bre oe oe »: