Life, 1905-03-16 · page 28 of 28
Life — March 16, 1905 — page 28: what you’re looking at
What you’re looking at
This is a full-page advertisement for Pacific Mail Steamship Company, not a political cartoon. The large spherical illustration depicts Earth, with the title "Avoid the Fog of the North Pacific" curving across it. A line drawn across the globe shows the route of the company's ships. The ad promotes the "semi-tropical route" from San Francisco to Hawaii, Japan, China, and the Philippines as preferable to northern Pacific routes. It emphasizes advantages: clear waters, blue skies, island vegetation, sunny weather, gentle breezes, and a pleasant stop in Honolulu—contrasted with the fog, wind, rain, icebergs, and harsh conditions of the northern route. This is straightforward commercial advertising designed to attract passenger and cargo business to Pacific Mail's shipping services during the early 1900s, when transpacific travel was becoming increasingly popular.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
March 14, 1gog. He FOS OF THE NOR), ag \D 1 a ~ ® @, Bo PACIFIC MAIL THE SEMI-TROPICAL ROUTE The “peaceful Pacific” means the semi-tropical course, over clear waters, under blue skies, past islands of luxuriant vegetation. This is the route that assures a voyage of sunny weather and gentle breezes; not the wind and rain, icebergs and fog of the North Pacific. Twelve daylight hours at beautiful Honolulu (where there is cable communication) afford a delightful break in a perfect voyage. From San Francisco to Hewall, Japan, China and the Philippines. Res and information at any railroad chet ageat or frm PACIFIC MAIL S. S. CO., San Francisco, Cal. CHICAGO NEW YORK ST.LOUIS 309 Clark Sereet 4 Brosdwey—340 Brosdwry 903 Olive Street PRESS OF THE J. W. PRATT CO., NEW YORK,