Life, 1905-03-16 · page 23 of 28
Life — March 16, 1905 — page 23: what you’re looking at
What you’re looking at
This is primarily an **advertising page** with no editorial cartoons. The content consists of early 1900s product advertisements: **Notable ads include:** - **Northern automobiles**: Promoting sturdy, affordable runabouts and touring cars with emphasis on durability over rough roads - **Goodrich Tires**: Comparing "Integral Construction" versus competitors' "Wrapped Tread Construction," claiming superiority - **White Rock Punch**: A recipe for a non-alcoholic beverage (notable given the Prohibition era context) - **Continental Tires**: Claiming superiority to American tires through better materials - **Alcoholic beverages**: Muir's Scotch Ale, Old Crow Rye Whiskey (all pre-Prohibition era products) - **New York Telephone Company**: Marketing residential telephones as time-saving The page reflects early 20th-century consumer culture and competitive product claims. The ads target middle-class professionals (doctors, businessmen) emphasizing reliability and modern convenience.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: _ NORTHERN “No expense but the gasoline.’ . Integral Construction vs. Uphill andon level—over rough roads — Wrapped Tread Construction. nooth pavements, for daily service . ‘The so-called wrapped tread construc js not new. It is ole, Northern always makes good. and came into existence only as a makeshift 7 4 fs ere are many objections and no advantages to this Sturdy Northern Runebout- ii BA\ siruction. Ic was brought about by the necessities of t7e $ { t by others, t he, thorough brates, vehicle ier ‘Const rs edrich} represents the cot pusiness mad, physician or family. Mo- ; iran) represents thee a menses fee, Seal; salety eves Dee, mths fratmanutacturers inthe world tale access eee ret Uae a ¢ Many others have tried, and after failure adopted the changes operated by foot lever. , Pipes 2 ee, te pr ¢ capacity—zoo miles. Trunion q d tread construction, wa invention y all roads Ci : bly cushioned and handsomely Enished. Price, $650 pe said 'y Goodrich Clincher A} a the latest and best ¢ Himes deat Cor niside “a xd for pamphlet describing, 'y of wrapped tread con Py ind advantages of Integral Construction. passengers 1600 passengers 1700 2500 new catalogue No.1. Northern Manufacturing Co. Is Your Time Worth Saving? | To one pint of unfermented grape juice, add the juice of two oranges Then put a TELEPHONE P| and three lemons, one small cup of granulated sugar, one quart of in your RESIDENCE. WHITE ROCK, and sliced fruit as desired. An exquisite White Rock conception for the refreshment of your guests. New York Telephone Co. 15 Dey Street. Muir’s Scotch Ale A delicious, sparkling, nut-brown IMPORTED ale that’s a feast in itself —as wholesome as it is pure, Bottled Will outwear 2 or 3 sets of American Tires. in stoneware in Edinburgh since The cause—more experience—better quality 1780. Be certain it is MUIR’S. of rubber and fabric. Sold everywhere. G Send for valuable booklet No. 10. ACKER, MERRALL & CONDIT CO., Sole Agents. THE CONTINENTAL CAOUTCHOUC CO., 298 Broadway, New York. comicbooks.com