Life, 1905-03-09 · page 20 of 22
Life — March 9, 1905 — page 20: what you’re looking at
What you’re looking at
This page is primarily a **paid advertisement** for Moët & Chandon champagne, disguised as editorial content in Life magazine. The large "IRREFUTABLE" headline claims that Moët & Chandon's 1904 U.S. import statistics (127,783 cases) are absolutely authentic and verified by U.S. Customs—the "greatest number of cases ever sold in any one year of any brand." The satire lies in the **transparency of the claim itself**: the ad uses the word "irrefutable" repeatedly while citing selective statistics. It quotes a wine trade circular to support its dominance, but the contradictory figures (127,783 cases imported vs. 336,430 cases sold globally) hint at the self-serving nature of such "proof." For modern readers: This exemplifies early 1900s advertising where companies paid magazines to publish what *appeared* to be news rather than advertising, blurring editorial and commercial content—a practice that would eventually be regulated.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
- WE “LIFE: IRREFUTABLE The statistics of the IMPORTATIONS OF CHAMPAGNES INTO THE UNITED STATES for the year 1904, placing Moet & Chandon at the top of the list and in the lead with 127,783 cases, are absolutely IRREFUTABLE and are the authentic figures verified by the United States Customs reports; any publications not in accordance with these figures are wil- fully misleading, including as they do other countries. THE SALES OF MOET & CHANDON Including Other Countries in 1904 were 336,430 CASES The Greatest Number of Cases Ever Sold in Any One Year of Any Brand. Regarding Champagne importations in 1904 Bon- fort’s Wine and Spirit Circular of Jan. 10, 1905, says: “Messrs. Geo. A. Kessler & Co. HEAD THE LIST of importers of Champagne into the United ee =”wloOeRDlea____—__|s\__0 States with the splendid total of 127,783 cases, A GREATER AMOUNT of Champagne actually arriving within the United States than has ever heretofore been reported. The result is a splendid tribute to the quality of the wine.” All you have guessed about life jusurance may be wrong. If you wish to know the trath, send for “How and Why,” issued by the Pexn Meteat Live, 921-3-5 Chestnut Street, Philadelphia, : BOND &LILLARD WHISKEY AWARDED GRAND PRIZE St.Louis.i904 =X =e LINEN 15¢ EACH MILDON IF YOUR DEALER WONT SUPPLY YOU, WRITE US EMIGH & STRAUB-Dept CC.TROY,NY i friendly rivalry, Such a clique was the clites; the Concord school; and, in France, the Parnassians and other poetic schools. Lord Rose! said in his speech that he believed the great difficulty that lay before any man of energy in this world was to ad- just the balance between his life of study and his life of action—dArgonaut, D° you contemplate purchasing a shotgun? Ask fora Smith Hammerless, with a Hunter don’t let any dealer sell you another "just as good There is none su Send for illustrated catalogue. Hunter Arms Co., Fulton, N.Y. Did Not Go to Roost. MATTER-OF-FACT mind, like Mrs, alter’s, is a comfort to the person who , and a never-ending delight to the per- friends, suppose you went to bed with the chick- ens while you were away,” said one of the a er had returned from 3. Salter, indignantly. cat, quict people, though y advantages. We had rooms in the front of the house, on the second story, and the chickens slept somewhere at the back of the house. We never saw them after sunset, and we were there nearly three weeks, I am sure farming people are often more particular than we have been led to sup- pose.”—Youth’s Companion, Investments. We offer a selected liet of HIGH GRADE BONDS and guar- anteed STOCKS paying from 3% to 5%. The securities are on band for immedi- ate delivery. Lists and full particulars upon application, Redmond & Co., BANKERS. 507 Chestnut St., 41 Wall Street, PHILADELPHIA. NEW YORK Anat Taba TH Libra The 4 The 0 ABox |] A Yeu || Thea Black || Bltza Double Note pews THE comicbooks.com