Life, 1905-03-09 · page 17 of 22
Life — March 9, 1905 — page 17: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not political satire. It showcases early 20th-century luxury consumer goods: **Main advertisements:** - **Moët & Chandon champagne** ("White Seal") — positioned as superior, with sales figures (336,430 cases) - **Club Cocktails** — pre-mixed drinks marketed to "wise club stewards" as superior to homemade versions - **Waldorf-Astoria Segar Company** — imported and Cuban cigars - **Cantara Arrow collars** — quarter-size collars sold cheaply - **Bastoli steel collars** — "steel, not wood" construction - **Rogers, Peet & Co.** — livery services (horse-drawn carriages for hire) **The satire/humor** is minimal—mostly light mockery in the Club Cocktails ad, suggesting amateur bartenders produce inferior results. The page reflects **Gilded Age aspirational marketing**: champagne, cigars, fine dining, and servants represent wealth and sophistication for Life's affluent readership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Surpassing Excellence Recognized, “ WHITE SEAL -1 & CHA 10 a eran HEADS THE LIST «= INTO THE UNITED. 336.430. cases Sic ONelerO, sas mereee Varieties ANY wise club stewards find it more satisfactory to serve CLUB COCKTAILS instead of guesswork kind. No guesswork cocktail can pre- sent so perfect a result as CLUB COCKTAILS. The choicest of liquors, their exquisite propor- tions and the necessary ageing make CLUB brand the cocktail par excellence. Pens Made Just strain through cracked ice. Seven kinds—Manhattan, Mar- tini, Vermouth, Whiskey, Holland Gin, Tom Gin and York. C.F. HEUBLEIN & BRO., Sole Proprietors Hartford New York London EE PERFECTION IN SEGARS We have a complete assortment of Imported and Domestic segars and make a specialty of ex- clusive shapes and sizes manu- factured under our supervision by the most prominent factories in Havana #& *# w Wy: Main Office and Humidors 4 —/dorfAstoria ld’ <A! e STP » BANK au & PINE con. Bi ceC\, WO? St ROR: CEDAR Spon Nee BROADWAY, COR: Pan 9 ay con® BROADWAY G43 BROAOWAY gx. NE rR. Chamacne ay eae west 42= st cbE oe“ Mee Quarter Size Collar Over 100 other styles. IScents each; 2 for 25 cents. House livery, too. Correct in every detail. is the modern strength and du DoS ad in tesak : ROGERS, PEET & CO. i ‘od 258—842—1260 Broadway (3 Stores) NEW YORK Livery for park, road or stable comicbooks.com