Life, 1905-03-02 · page 37 of 44
Life — March 2, 1905 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. However, the top section contains a satirical "Local News" column mocking classical mythology: **The Satire:** Using Greek and Roman mythological figures as fictional residents of "Mount Olympus," the column presents mundane domestic situations as if they involved gods and legendary heroes. Examples: Mercury's new cane, Vulcan's horseshoe shop, Narcissus falling into a pool, Pan's recital. **The Joke:** For educated readers of 1904, the humor derived from the absurd contrast between these figures' grand mythological significance and petty, ordinary modern life. It mocks both classical pretension and contemporary gossip-column trivia by treating them equivalently. **Context:** This satirical approach was typical of *Life* magazine's humor—clever wordplay and allusions targeting educated audiences familiar with classical literature. The remainder is straightforward period advertising: Swiss chocolate, champagne, liqueurs, life insurance, and California train service.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Local News. (From the Mount Olympus Journal.) Mereury is porting a new cane. Cheer up, Niobe. It might be worse. ¢ ca has given Pygmalion the stony stare. Dedalus has got a new Get ready, Get your horses shod at Vulean’s.—Adv. Looks like we would have a late fall this ye ) Nectarine. Looks like Nectar and ” ess. — Adv Vous has a new way of wearing her hair. Al ere. Adonis! Somebody has b the Hesperides orchard. Cut it out, boys. Leower swam the Hellespont to see his girl Jast night. What a lover won't do i ution lost regrettable incident happened here 1 Narcissus of this place fell into the pool Hion’t forget Pan's recital on the mount vonght. A pleasant time assured to all— A \ to press. the weather is simply } We are touching wood, so as to ward off Nemesis, Cyclops boys are with the “ » but we to state not much im- provement is being made. unt hy the hundred-yard d eld Day a pleasant caller at this offic nd deft us the wherewithal for , Mide. Tribune. Come a HIE best of marksnicn have their off days. less apt to overtake the man who goes hur . Hunter ¢ wth Hamm \ Send for illustrated Sotalbgite Hunter Arms t ult N.Y S Sportly still bent on playing the races” ‘| Bent? Broke!” —Browning’s Magazin As dag i about pont he emt thing exis existing, as far ay a: | oli au fter-cub with Woodbury's Fa can eprresaiens tailed nakicloes” i ‘Send 10 cts. for samples of all four preparations. Unparalleled Achievement! IMFORTATIONS IN 1904 OF 6 H. MUMM & CO. 3 GENUINE SWISS MILK is most appreciated | ater you've tried the ordinary chocolates. CHAMPAGNE wiss Milk Chocolates —long rec- ognized as superior to all others—Cailler's stands without a rival for richness, smooth- ness, palatability and nutritive properties. Cailler’s Chocolate is made wholly of cocoa beans, pure sugar and unskimmed milk from the finest pasturage district in the world. Cailler's Chocolate is pure, wholesome, delicious—a most acceptable substitute for the busy man’s midday lunch; a delightful substitute for candy any time of day, deli- cious for dainty luncheons, dinners, etc, FREE ON REQUEST—Send your arldreas for sample packages of both eating and drinking chocolates, Address Dept. D J. H. FREYMANN, 861 Broadway, N.Y. Agent for the United States =e ong >| ‘OU can’t expect a made-in-a hurry cocktail to satisfy a palate used to better things. Cocktails are the original brand and the best. Seven kinds—Manhattan, Martini, Ver- mouth, Whiskey, Holland Gin, Tom Gin and York. G.F. HEUBLEIN & BRO., Sole Proprietors Hartford New York London Sai) 131,330 SAses The GREATEST quantity ever imported | by_any brand in the history of the | Champagne trade. Regarding Champagne Importations in 1904, Bonfort’s Wine and Spirit Circular of Jan. 10, 1905, says: Fredk. de Rary & Co. brought over last | is side of the water a greater number Champagne than has ever hitherto. /// been known, and these importations sp in the strongest terms of the great p 1 in which G. H. MUMM & Champagne is held on this continent.”” Messrs You can’t give your children thelr happy childhood but you can make sure that, tn case you die, pave to face the World-struggie tn poverty: We twice ; they won't Send for booklet, “The How and the Why." insure by mail, PENN MUTUAL LIFE INSURANCE CO. 921-35 Chestnut St:, Philadelphia Through Train Service TO CALIFORNIA And principal points West via Pacific Southern Pacific Fastest Time. Union Shortest Line. Smoothest Track ELECTRIC LIGHTED TRAINS DAILY INQUIRE OF E.L. LOMAX, C. P. & T. A. OMAHA, NEB. The Andrew Jergens Co. Sole Licensee, Cincinnati, O. comicbooks.com