Life — March 2, 1905 — page 10: what you’re looking at

What you’re looking at

# This Page: Early 1900s Advertisements This is a **page of advertisements**, not political cartoons or satire. It contains four product ads typical of early 20th-century Life magazine: 1. **Williams' Shaving Stick** — promotes grooming products with health/comfort messaging 2. **Pears' Soap** — humorously claims soap selection is as important as book selection, warning against "soap evils" 3. **Boston Garter** — advertises men's leg wear with an illustration of a woman's leg, emphasizing durability 4. **Peerless Direct Drive Touring Cars** — showcases an automobile with lifestyle imagery The page reflects **period attitudes about consumption and masculinity**. There's no political satire here—just consumer marketing from an era when such ads appeared regularly in Life's pages alongside its actual editorial cartoons and humor.