Life, 1905-02-23 · page 20 of 22
Life — February 23, 1905 — page 20: what you’re looking at
What you’re looking at
This page is primarily **advertisements**, not satire or editorial content. The main feature is a large ad for Moët & Chandon champagne, emphasizing that the brand imported 127,783 cases into the U.S. in 1904—supposedly "irrefutable" proof of its dominance, backed by U.S. Customs statistics. The surrounding ads are typical early-1900s product promotions: Royal Marine linen collars (15¢), President Suspenders, Bronchial Cough Lozenges, Stoll & Co whiskey (awarded a grand prize), and straight-leg trousers. There is **no political cartoon or satire** visible. This appears to be a standard advertising section from *Life* magazine's 1905 issue, where the publication sold space to various manufacturers. The "irrefutable" champagne claim is marketing hyperbole rather than satire—the advertiser is simply asserting superiority through sales figures.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: i. «THE WHITEST aor ~= COLLAR MARK MADE yi LINEN [5¢ The statistics of the IMPORTATIONS OF CHAMPAGNES EACH INTO THE UNITED STATES for the year 1904, placing Moet & Chandon at the top of the list and in the lead with MARINE 127,783 cases, are absolutely IF YOUR DEALER WONT IRREFUTABLE SUPPLY YOU, WRITE US EMIGH & STRAUB-Dept CC.TROY,NY and are the authentic figures verified by the United States Customs By wearing the kind that reports; any publications not in accordance with these figures are wil- | moves when you do—that’s fully misleading, including as they do other countries. | } PRESIDENT Suspenders THE SALES OF | You se merle wearers — smart lookers, Including Other Countries in 1904 were 336,430 CASES The Greatest Number of Cases Ever Sold in Any One Year of Any Brand. Regarding Champagne importations in 1904 Bon- fort’s Wine and Spirit Circular of Jan. 10, 1905, says: “Messrs. Geo. A. Kessler & Co. HEAD THE LIST of importers of Champagne into the United States with the splendid total of 127,783 cases, A GREATER AMOUNT of Champagne actually Z arriving within the United States than has ever AWARDED TO heretofore been reported. The result is a splendid STOLL&CO tribute to the quality of the wine.” LEXINGTON, KY. STRAIGHT. LECS POWs ton ‘ ev | yours are not so, they will appear CS Ss ht and trim if you wear ou Hi SrA I, Sac Katara BaonchiAL ME COUGHS BONDSLILLARD ‘Acieated fastenty. Impossible de. Zoo’ ty 1 WHISKEY? > mended by army and navy officers, ry ¥ sige piysicuass sed mea cl! Known the world over as bodk and testimonials, mailed under a staple cough and voice lain letter ral. JHE ALISON €O., Desk D5, Buffalo, N. Y lozenge. sold only in boxes. comicbooks.com