Life — February 23, 1905 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is **not a cartoon or satire**—it's a straightforward automobile advertisement from *Life* magazine, February 23, 1908. The page showcases three models of Pierce-Arrow automobiles manufactured by The George N. Pierce Company in Buffalo, New York. It displays: - A 28-32 horsepower "King of Belgium" tonneau with side entrance ($4,000) - A 28-32 horsepower landaulet body ($5,000) - A 24-28 horsepower car with full canopy top ($3,500) The headline "PIERCE CARS ARE AMERICAN CARS" emphasizes domestic manufacturing. The advertisement highlights the vehicles' features and competitive pricing, along with a list of authorized dealers nationwide. This is period advertising for luxury automobiles aimed at affluent readers.