Life, 1905-02-23 · page 2 of 22
Life — February 23, 1905 — page 2: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a straightforward automobile advertisement from *Life* magazine, February 23, 1908. The page showcases three models of Pierce-Arrow automobiles manufactured by The George N. Pierce Company in Buffalo, New York. It displays: - A 28-32 horsepower "King of Belgium" tonneau with side entrance ($4,000) - A 28-32 horsepower landaulet body ($5,000) - A 24-28 horsepower car with full canopy top ($3,500) The headline "PIERCE CARS ARE AMERICAN CARS" emphasizes domestic manufacturing. The advertisement highlights the vehicles' features and competitive pricing, along with a list of authorized dealers nationwide. This is period advertising for luxury automobiles aimed at affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
VOLUME XLV. mars NEW ALOT PETS DE ames GMT FOR GREAT BRITAIN MENDERSON NUMBER 1165, Cornea, 1008, #7 FE Pua UNDER THE ACT The 28-32 horse-power PIERCE GREAT ARROW The 28-32 horse-power PIERCE GREAT ARROW CAR, King of Belgium Tonneau, with side LANDAULET body by J. M. Quinby & Com- entrance, equipped with cape top, extending pany. Price, $5,000. well over front seat, drop curtains to com- pletely enclose sides and rear. Price, $4,000. Top extra. The 24-28 horse-power PIERCE GREAT ARROW CAR, King of Belgium Tonneau, with side entrance, equipped with full canopy top, with sliding glass front and full leather drop curtains side and rear. PIERCE CARS ARE AMERICAN CARS built for American roads, American conditions and American temperaments. They were awarded the Grand Prize at the St. Louis Exposition on points which show their incontestable superiority. The man who wants the best that can be done incar-building will at least give the PIERCE the benefit of athorough investigation. THE GEORGE N. PIERCE COMPANY, Buffalo, N. Y. Iso Makers of Pierce Cycles Members of Association of Licensed Automobile Manufacturers : LIST OF AGENTS Dowling & Maguire, Boston, Mass. J. A. Place, Geneva, N.Y. R. V. Connerat, Savannah Ga. Central Automobile Exchange, Worcester, R. W. Whipple, Binghamton, N. Y. East Coast Automobile Co., Jacksonville, Fla. P. Joy Automobile Co., St. Paul, Minn, Mass. H. Paulman & Co., Chicago, Hil LH. Johnson, Los Angeles, Cal. Mobile Carriage Co., San Francisco, Cal. UnitedStatesAutomobileCo, Rochester,N.Y. The George N. Pierce Co., Denver,Colo, Harrofds Motor Car Co., New York, N.Y. Standard 9 Se a. ‘The Shepard Co., Providence, f Stirling Automobile Co., Detroit, Mich. The George N. Pierce Co., Oakland, Cal ve - y ‘The Simpson-Strauss Automobile Co., N. L. Biever, Derby, Conn. Wilson & Co., Ottawa, Canada. Ce Louisvill Elmira Arms Co., Elmira, N. Y. Banker Bros. Co., Pittsburg, Pa. . Y. S. iner, Hartford, Conn. Waterman Bros., Fresno, Cal. J. H. Willard, Portland, Me. iN cA. ompson Co., Spokane, Wash, comicbooks.com