Life, 1905-02-09 · page 22 of 22
Life — February 9, 1905 — page 22: what you’re looking at
What you’re looking at
This is primarily a **full-page advertisement** for The Prudential Insurance Company of America, published in *Life* magazine on February 9, 1905. The central image—the Rock of Gibraltar—is a visual metaphor for corporate stability and strength. The accompanying text emphasizes financial solidity through repeated assertions of growth: nearly 6 million policies in force, over 13 million dollars paid to policyholders in 1904, and over 1 billion dollars in life insurance in force. There is **no satire or political cartoon** on this page. Rather, it's a corporate promotional piece leveraging the metaphor of Gibraltar's legendary permanence to reassure potential customers of the company's reliability during an era when insurance companies' financial stability was a legitimate public concern. The detailed financial statements serve as proof of these claims. This represents how *Life*—known for satire—also carried conventional advertising alongside editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
February 9, 1095 THE PRUDENTIAL Stronger Financially, and in the Confidence of the Public, Than Ever Before A Year of Greatest Gains in Progress, Security and Usefulness TWENTY-NINTH ANNUAL STATEMENT JANUARY 1, 1905 ASSETS PRUDENTIAL Ire oe BONDS AND MORTGAGES 7 $15,082,388.73 HAS THE 9, ie inst ty, valued At g10.892,677.19 f REAL PESTATE weed by the Company 12,404,057.86 STRENGTH OF * Ag RAILROAD BONDS. : 27,081,590.87 i t MUNICIPAL AND [USC NEO " GIBRALTAR i Bons AnEOUS 10,141,196.00 : % UNITED STATES GOVERNMENT BONDS 105,375.00 NATIONAL BANK AND TRUST cOn- PANY STOCKS 4,200,400.00 Total Market V CASH IN 259 BANKS AND TRUST COMPANIES throughout the United States, and cash In.onlice | $6,154, 811.~ 25 on Interest) . 6,832,683 .09 INTEREST od RENTS: ‘ave, and ace . 651,775.85 $,665,100.00 NUMBER OF POLICIES in force, nearly p ‘ 6 Million . ) ov 2,427,980.12 INCREASE IN NUMBER of Policies in force, y me over One-half Million PAID POLICYHOLDERS during 1904, Total Avset S55 Son nde a ‘gear Assets. * $ * . x over 13 Million Dollars a IABILITIES TOTAL PAYMENTS to Policyholders. December PSERVE, L ein ; $73,054,010.00 31, 1904, over 92 Million Dollars 1.481,819.84 INCREASE IN ASSETS over ! [ a 16 Million Dollars ‘ ; SURPLUS TO POLICYHOLDERS 13,325,866.33 CASH DIVIDENDS and other concessions, not stip- pic ulated in original contracts, and voluntarily Total Liabilities . $88,762,305.17 given to holders of old Pulicies, to date, over 5 Million Dollars Life Insurance Issued and Paid for during 1904, over 312 Million Dollars LARGEST IN THE HISTORY OF THE COMPANY OVER ONE BILLION DOLLARS LIFE INSURANCE IN FORCE THE PRUDENTIAL INSURANCE COMPANY OF AMERICA Incorporated as a Stock Company by the State of New Jersey JOHN F. DRYDEN, President Write for Information of Policies, Dept. 0 Home Office, Newark, N. J. in course of collects on K ec in Liabiliv <6 2,888,011 65 comicbooks.com