Life — January 19, 1905 — page 10: what you’re looking at

What you’re looking at

# 1905 Automobile Advertisements This page consists entirely of **automobile advertisements** from 1905, not political satire or cartoons. It features four luxury car brands competing for wealthy consumers: 1. **Autocar** - emphasizes "highest excellence" and mechanical reliability 2. **Peerless** - highlights smooth, silent operation with direct drive 3. **Cadillac** - boasts superior transmission design solving automobile problems 4. **Oldsmobile** - positions itself as "a palace car at your door" The ads reflect early automotive industry competition, with manufacturers targeting the affluent by emphasizing engineering superiority, comfort, and prestige. Prices range from $650-$4,000 (substantial sums in 1905). The imagery shows elegantly dressed passengers, reflecting automobiles as luxury status symbols rather than practical transportation.