Life, 1905-01-19 · page 10 of 38
Life — January 19, 1905 — page 10: what you’re looking at
What you’re looking at
This page consists entirely of **automobile advertisements** from 1905, not political satire or cartoons. It features four luxury car brands competing for wealthy consumers: 1. **Autocar** - emphasizes "highest excellence" and mechanical reliability 2. **Peerless** - highlights smooth, silent operation with direct drive 3. **Cadillac** - boasts superior transmission design solving automobile problems 4. **Oldsmobile** - positions itself as "a palace car at your door" The ads reflect early automotive industry competition, with manufacturers targeting the affluent by emphasizing engineering superiority, comfort, and prestige. Prices range from $650-$4,000 (substantial sums in 1905). The imagery shows elegantly dressed passengers, reflecting automobiles as luxury status symbols rather than practical transportation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
We betlovo that the Autocar in all its typer represents the, highest exeelience in automobile design, workmanship and material. Every Autocar t= bulltoa honor. We type will meet with « cordial reception, n more powerful than the other (ypea, has w_ four-cylin- doe vertical eng tne of 16.9 horsepower. The body ts bullt'on the neeext and toss approwed Fronch lines. The front eat is divided and both froat and rear scats are large and ‘thiscar Is ballt upon the tried Autocar principles which have been so aplendidly rober of very important improvements making for Increased simplicity, ty and comtort. 4 for absence of bewildering Intricacy of he extreme simplicity of thie new car. 1th road test. In fact tte per: power of the ene Pent. grades for Tnstance, at 20 to be car attains Speen oF 48 to 6 rales PThe car ina supe rior limit on any il cht yearw exper eae hh sto in this type,a four a fi romerureeanot Ready for deliy TF Type Vill Four-Passenger Car at $1400,) and Type X--Runabout ate Aoterar Reputation, Fach stands at the b VITL, X and XI, will be Madison Square Garden rctive alttomods ‘the merits of our cars. THE AUTOCAR COMPANY, Ardmore, Pa. in every detail. .Run a tie and silén sive to control. .Y Motors of exactly the same ‘copaf Peerless “Green Dragon” racing taf by Barney Oldfield. Four forward speeds on all models, The enclosed bevel gear drive transmits fu) power of the engine tothe heels without loss. 24H. P.$3,200 35 H. P. $4,000 Limousine $4,000 30H.P. 3,750 60H.P. 6,000 (five passengers inside) Our 1905 catalogue with detailed description of all models mailed free. The Peerless Motor Car Company 40 Lisbon Street, Cleveland, O. Member Association Licensed Automobile Manufacturers. The Best Transmission Most automobile troubles arise in the transmission case, The transmission of the Cadillac has solved one of the most difficult problems of the automobile. It insures perfect running, reduces cost of main- tenance and repairs and gives greater power. It is simple, strong and noiseless. Every part of the is built with care, thoroughness, and precision. The result is extreme durability and absence of an- noyance to the operator. The speed range of the Cadillac is from four to thirty mils an hour, the maximum speed being easily maintaincd with four passengers, Let us send you Booklet R and give you the name of the nearest Cadillac agency where you can satisfy yourself that nothing at double the money equals the Cadillac. Prices, $750 to $goo. CADILLAC AUTOMOBILE COMPANY, Detroit, Mich. Member Association Licensed Automobile Manufacturers A palace car at your door—the OLDSMOBILE| , edé no track—a public utility for every avenue of bustnees dy when you aroma race horse eben you want ames ‘Old 6 $1109, is x'a'inches. thas wd Oldsmobile Standard Runabout, $650 Oldsmobile Touring Runabout, $750 Oldsmobile Light Tonneau Car, $950 Oldsmobile 20 H. P. Touring Car, $1400 Send for “Rook of Particulars” Address Dept. J OLDS MOTOR WORKS Detroit, U.S. A. Drawing by Karl Anderson. Copyright 1905 Brownell & Humphrey, comicbooksicom