Life, 1905-01-05 · page 2 of 36
Life — January 5, 1905 — page 2: what you’re looking at
What you’re looking at
This page is **primarily automobile advertising** rather than political satire. It features three early motorcar advertisements: 1. **Peerless** ("Hero of a Hundred Trophies") - emphasizing racing victories and trophies won 2. **Autocar** - announcing a "New Type" vehicle with technical specifications 3. **Pierce** - promoting their 1905 car models with agent listings The advertisements occupy roughly 80% of the page. The only potential satirical element is the Peerless ad's title ironically calling a racing automobile a "Hero" - though this appears to be standard automobile marketing hyperbole rather than intentional satire. The page reflects early 1900s consumer culture when automobiles were luxury items and racing success was a major selling point. No clear political commentary is evident.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
= NEW YORK, JANUARY § VOLUME XLV. Greist We as rat Oe a ee Convener, 190, #7 Let Pumana Comment hat the Autocar in all Its types represe antowobite design, workmanship and material. Every Autocar ts bulltoa bouor. Wefeel therefore, that our hew type will mect with a cordial reception. ‘This car, Type Xi, larger and more powerful than the other Gpex has a fourcyite der vertical enuine of 1699 horsepower. The body ta built on the wewest and most approved Freoch nea ‘The froat seat Is divided and both Trout and Tear seats are larye and f comfortable. ‘While thiscar fs batlt upon the tried Autocar principles which bare been £0 *plendilly proven, itshows a number of very Important improvements making for Inereasd aiuplicity, tase of operation, safety and comtort in (act, though Autocars have always been noted for abeence of bewildering Intricacy of mechanism, Yet HO one cab but be Iunpreseed with the extreme simplicity of thie new cars IUis Fetes, Polly quipped, $3,300, r Airiumph ta -clentine construction apd arrangement. The latest and perbapa the greatest triumph of the ‘This car tas more than met our highest expectations in the road test. In fact {ts pere Pope-Toledo, was the wonderfal performance of the rexv> formance ‘hae been a rurpriee to experienced automobile en, The power of the car Inrtock- moder 80 It P Touring Car in the Wander ‘carries it, fully equippel nod loaded with Bve passengers up t sted 2 percent. grades for Cap hace Pitteen Forciga an American corapeuitors ‘Instance: at 2 to $5 nies per bour on the direct drive, while on tbe level the car attains Gthoueie and urchre hors power were detested by this Repced of #0 to miles, The ear isa syp-rlor ellmber on any Dil. 'P, Pope Toledo, which easily won third place fn the Altoze ber our eight yiare experience hea enabled usto produce in this type, a four Tace, Send for beautifully Lustrated souvenir book cylincer car we are astured,cannot be surpassed hy any timilar car at any price. Called The Great Vanderbilt Road Race, with portralts of he He ot Type row. Roady for delivery Jac wary 10. ‘winners, scenes along tbe road. etc. Type Vill —Four-Passenger Car at :$1400,) and Type X—Runabout Pope Motor Car Co., 21 Ceatral Ave. TOLEDO, O. at ($900) Members Amociation Licensed Automobile Mfrs Dare mate tetorar Repotation, Each Hands at the bead of Ite class for value aad efficiency. MAutocar®, Types VITL, X. and XI. will be on exhibition at th New York Automotils Show, Madison Sjaare Garden, Catalogue descriptive of the 19060) types will be kent free upon request. This catalogue contains also eddremes of our deal throughout the countey who will be glad to give demonstrat to prospective automobile purchasers and explain in detall ‘the merits of cur cars THE AUTOCAR COMPANY, Ardmore, Pa. Meaber Assocsatlon of Licensed AGENTS Miller-Mundy Motor Harrolds Motor Car Co., pertinence New York ; Banker Bros. Co., Pittsburgh, Pa. ; Dow: ling & Maguire, Boston, Mass. ; H. Paulman & C Chicago, ML; George N. Co.. Otawa, Ont Auto, Co., St. Paul, M Standard Motor Car Scranton, Pa.; Central Auto- mobile Exchange, Worcester, Pierce Co., Denver, Colo, q Mass. ; N. L. Biever, Derby, Mobile Carriage Co., San Conn, ; JA. Place, Genev Francisco; Waterman Bros., ‘YY. vill: Pp, Fresno, Cal. ; Western Auto, Oo eee Co., St. Louis, Mo.; RV. Connerat, Savannah, Ga.; land, Me; Stirling Auto. Co., Detroit, Mich; R. W. Whipple, Binghamton, N.Y PIERCE CARS IN 1905 WE bas, bese Eradually getting to the point where we can construct an. American car which will stand for American construction ia the tame way that the French car st for French construction. We have accepted the best Continental experience and shaped it to American needs, We believe that our 1905 car is pre-eminently the car for Ame use, adapted to American roads and the American temperament. We do not think our success is comparative. We consider that itis absolute. We believe there is no reason why we should admit that any car made anywhere is superior to the Pierce. We have made for 1995 six cars representing three mechanisms, The first mechanism is the 28-32 H. P. four-cylinder Chassis, monated as follows : . The Great Arrow, side entrance, King of Belgium typ: Tonneau, . $4,000 The second mechanism is the 24-28 H. P. four-cylinder Chassis, side entrance, The Suburban, body by Quiaby, 3 a $:000 ing of Belgium type Tonneau, se ‘The Landaulet, “ bed é . . . . . . $,000 The third mechanism is our well-known single-cylinder Stanhope, 8 H. P., . TheOperaCoach* “ Dot lll Sox ; , . These six cars express the best that we know in the building of motor cars.” They are all gear-driven machines. The unusual success that attended Pierce carsin 1904, convinces us that our solution of the problem of successful motor car building isthe right one. That success was recognized by the St, Louls Exposition, which awarded the Pierce line the Grand Prize, Our catalog and technical descriptive matter sent on application, THE GEORGE PIERCE COMPANY, Buffalo, N.Y.