Life, 1904-12-29 · page 20 of 21
Life — December 29, 1904 — page 20: what you’re looking at
What you’re looking at
This page is primarily **advertisements** for luxury goods (Worcestershire sauce, brandy, and champagne) interspersed with editorial content. The notable editorial item announces **Mrs. Chadwick's exclusive appearance in next week's Life**. The teasing tone suggests she's a major draw—Life jokes that circulation will plummet from "2 million a week to barely 800,000" once her story concludes, but they've kept her "up our sleeve" as a replacement for their previous sensation, **Lawson** (likely Thomas Lawson, whose financial exposés were serialized in Life around 1905-1907). Mrs. Chadwick appears to be **Cassie Chadwick**, a famous con artist imprisoned for fraud, whose criminal notoriety made her a public sensation. Life is capitalizing on public fascination with scandal by securing her memoir before she returns to the stage. The ad copy emphasizes exclusivity and sensationalism—typical of Life's self-promotional tactics using notorious figures to boost circulation during this era of muckraking journalism.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lea & Perrins’ Sauce THE ORIGINAL WORCESTERSHIRE The Peerless Seasoning Some sppetitee a Beed 4 to be tempted. Dishes which are ordinarily iteless may be made just the re- verse De prep feaeaieg, Soups, Fish, Roasts, Gravies, Salads, etc., are given a delicious flavor by adding & PERRINS’ SAUCE. No other “ just as good.” JOHN DUNCAN'S SONS, Agents, NEW YORK MARTELL’S THREE STAR AND LIQUEUR BRANDIES GENUINE OLD BRANDIES MADE FROM WINE AT ALL CAFES AND RESTAURANTS G. S. NICHOLAS, sote agent 43 BEAVER STREET NEW YORK Mrs. Chadwick WILL APPEAR EXCLUSIVELY IN NEXT WEEK’S LIFE . . . Preparatory to going on the stage, Mrs. Chadwick has been induced to write for LIFE the story of her career Thrilling Episodes Lawson Outdone “Andy and Me,” etc.,etc. qp our Confidential Department JUST FOR OUR Friends. NOTE.—Many correspondents have asked Lire what would happen when we have finished with Lawson. Will the cir- culation drop from 2 million a week to barely 800,000? Our reply has always been, Wait and See. We knew we had Mrs. Chadwick up our sleeve, and we have only been waiting for the time to spring her. Order your copy of next week’s LIFE in advance, or you may get left at the news-stand. LOUIS ROEDERER CHAMPAGNE Three distinct types Brut Grand Vin Sec Carte Blanche Represented by E. LaMONTAGNE & SONS 45 BEAVER ST., NEW YORK comicbooks.com