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Life, 1904-12-15 · page 23 of 44

Life — December 15, 1904 — page 23: what you’re looking at

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Life — December 15, 1904 — page 23: Life, 1904-12-15

What you’re looking at

This page mixes humor pieces with period advertising. The three short anecdotes ("An Oriental Answer," "British Stolidity," "Du Chaillu") are ethnic/stereotypical jokes typical of early 1900s American humor—playing on presumed Chinese literalism, British coldness, and drunken behavior for laughs. The Milo Cigarettes advertisement at top uses orientalist imagery (draped figure) to sell "delicacy, mildness and purity"—marketing tactics common to the era that weaponized exotic stereotypes. The dominant advertisement is for **The Equitable Life Assurance Society's Gold Bond**—a life insurance product pitched as a Christmas gift. It explicitly targets men's financial anxiety: "you can't" afford a $10,000 government bond, but you *can* afford life insurance that protects your wife. This reflects genuine Edwardian-era concerns about male breadwinner responsibility and family security. The Tiffany Blue Book notice and Paul Du Chaillu anecdote are minor filler content from contemporary publications.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

COPYRIGHT FOR GREAT BRITAIN BY JAMES HENDERSON UNDER THE ACT OF 1001. An Oriental Answer. I" was in a Maine Sunday-school that a | teacher recently asked a Chinese pupil she | was teaching to read if he understood the! meaning of the words “an old cow.” ! “Been cow a long time,” was the prompt | answer.—December Lippincott's, STORY of British stolidity is going the rounds. A certain wealthy American in London dropped into a shop to purchase a set of decanters. the purchase represented more money n he had on his person at the time, he gave his address at the hotel and instructed the assistant to mark them C. O. D. The assist- ant made a note of the request, but the pun chaser was surprised to find the goods left at the hotel without demand for payment. When the parcel was unpacked, however, it devel- oped that each decanter had been beautifully engraved in twining letters, “C. O, D."— Philadelphia Record. Tiffany Blue Book. IFFANY & CO, have just published the 190s edition of their annual Blue Book, the last to be issued from | their old Union Square store, as within the next few months the firm will remove to their new home on Fifth Avenue. It contains 490 pages, convenient side index and isissued in handsome leather binding, gives concise descrip- tions and range of prices of nearly everything sold by this unique establishment, from the most inexpensive trifles tothe richest gem jewelry and artistic merchandise. It is an in- valuable guide for shoppers and it is to be had for the asking. AUL DU CHAILLU, the one-time African | explorer, performed a Good Samaritan | act one night in assisting along the Street a very intoxicated stranger. The man! told him where his home was, and after con- siderable difficulty Du Chaillu got him to} his door. The bibulous one was very grateful, | and wanted to know his helper’s name. As the explorer did not particularly care to give his name in full, he merely replied that it was Paul. “So it'sh—hic—Paul, ish it?” hic- coughed the man, and then, after some mo- s of apparent thought, inquired, solici- “Shay, ol’ man, did y’ever get any— hic—any ansher to those lo-ong lettersh y’ wrote to th’ Ephesians ?"”—Argonaut, EQUITABL HENRY B.HYDE FOUNDER A CHRISTMAS GIFT of a Government Bond for $10,000. would please your wife, wouldnt it ? It would please you,too,to be able to give it — but perhaps you cant. $ You can, however—if you are in good |{ health— make an investment that will give your wife—in the event of your death —an absolutely safe Gold Bond bearing 5% |: interest. Or the Bond will become your property in fifteen or twenty years if you live. Splendid opportunities for men of c Write to GAGE E. For fall information fill out this counon or write The Equitable Life Assurance Society of the United States, 120 Broadway, New York Dept. 21 Tease send me information regarding yoar new issue of Gold Bonds, Base figures on a block of $.........+sse+0.+-idened toa man.....,......yeare of age. comicbooks.com