Life, 1904-12-08 · page 24 of 24
Life — December 8, 1904 — page 24: what you’re looking at
What you’re looking at
This is primarily a full-page advertisement for The Mutual Life Insurance Company of New York, not a political cartoon. The ad compares The Mutual Life's assets (over $417 million) favorably to the Bank of England's capital and deposits (£60.952 million), using an illustration of a grand neoclassical building with period street activity to establish prestige and solidity. The pitch emphasizes that policyholders "own and share all the profits" in this mutual company—a selling point highlighting democratic ownership versus stockholder-owned competitors. The ad promises guaranteed income ($1,000 yearly for 16 years plus $25,000 upon death) and includes a tear-off coupon for interested readers. This reflects early-20th-century insurance marketing's emphasis on institutional trustworthiness and the mutual company structure as an advantage to consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
yn HE MUTUAL LIFE will contract to pay you at the end of 16 years a guaranteed income of $1.000 a year for life and $25,000'to your | estate at your death. In this purely Mutual company, policy-holders « Bee ge own and share all the profits. exe Fill out the attached coupon/and learn the exact cost of this latest The Mutual form of investment insurance, ‘3 Life Insurance Goapany of Hew _LARGER OR SMALLER AMOUNTS PRO RATA Gentlemen: —\ should wee ee rey ators, _ The Mutual Life Insurance out in anyway committing myself, re- garding cost of guaranteed income policy fortke Que Company of New York . Amount — My occupation ts Name — 4 ‘Address a TEAR OFF AND MAIL COUPON PRESS OF THE J. W. PRATT CO., NEW YORK. comicbooks.com