Life, 1904-12-01 · page 9 of 64
Life — December 1, 1904 — page 9: what you’re looking at
What you’re looking at
This page is primarily **advertising and editorial content** rather than political satire. The top cartoon captioned "REALLY THEY DON'T" depicts a social scenario about evening wear etiquette—likely mocking the pretensions of people claiming they don't need formal clothing for city social events, when in fact they do. The main content advertises a "Vanity Calendar" for 1905 featuring a skull image by C. Allan Gilbert. This appears to be a memento mori aesthetic popular in that era. The right page promotes "History's the Thing!"—a multi-volume historical encyclopedia—with testimonials about its educational value. The final advertisement ("WE SEND THE BOOK—NOT THE BOOK AGENT") emphasizes direct-mail sales, a modern convenience at the time. Overall, this is a **commercial page** reflecting early 1900s consumer culture and educational products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ISTORY’S THE THING! HERE IS NOTHING BE TER WORTH READING THAN HISTORY, nothing A SPECIMEN more entertaining, more delightful, more profitable. “When you dip into the best pages of history, it will VOLUME to make you sorry to have wasted so much time in reading rubbish. For the number ot histories is literally beyond counting. This problem has been 8: for you by The Hi torians’ History of the World, which j AG in 25 volumes tells the continuous { story of human progress for 9.000 years in the words of all the world’s master historians, HIS original work, the frst great world-history, has been created by The History Asso- ciation of London, an international body of historical scholars (from whom The Outlook has secured the exclusive American rights of publication), to relieve you of the Impossible labor of reading the thou- sands of different histories of all countries. Forty-five principal na- tions are described, from ancient Babylonia to modern Japan. It is absolutely authentic history and the best literature REALLY THEY DONT In these pages there is infinite wit, satire, romance, tragedy—and all IY SOME CITY FRIENDS INVITE YOU from kRAL Lire. TO MEET THEIR PAS AND MAMAS, AD_ AUTH HIS AND BID YOU WEAR YOUR EVENING CLOTHES, FOR y. pemeniber ue oe MEAN iD authority and know what he is THEY DON'T MEAN PINK PAJAMAS. worth. "Do not be content with a pattotike repetition of what you ave heard or with impressions gained from random reading in magazines and newspapers Too many of you are browsing on miscel- laneous information, Aim higher. Be ashamed of your ignorance. The brains of Darwin, Hualey, Pasteur on and other great men increased in THE weight until they were past sixty years of age, but that of the averag man—American or European—d minishes in weight after thirty-five cc T ” Constant use of the brain increases the number of convolutions in the cerebrum. Most of us need more conyolutions. sere ae M* GLADSTONE never went ithout spending at CALENDAR ite hdr vei serious book. y other great men have made ‘a simitar rule. Their lives make us ashamed of our little- ness Try to be like them at least in g something worth while every Mr. C. AtLax Gitwert’s famous drawing in con- from Alexander the Gi breaking Bucephalus to Abraham Lincoln” studying grammar while steering a flat boat. OW MUCH HISTORY do you really know-how much for instance of the French Revo- lution, an event that has changed the condition of the world more than any other? Do you know anything about ‘ne Marat beyond a vague impression The picture is carefully reproduced and mounted on heavy that he was a blood-thirsty monster ? . ‘ . ‘ . He was,in fact, a doctor, a journalist, board suitable for framing after it has served its purpose a philanthropist, a scientist, a student , of optics and electricity, a’ friend of with the calendar. Benjamin Franklin, and his cruelties were inspired solely by a desire. to Kelp theisaajorny, of is suffering WE SEND T E PRICE, TWO DOLLARS, N order th ut may decide for { : cenmesem BOOK-NOT THE engebdies on atid afters eto BOOK AGENT ume for examination nection with a calendar for 1905 tr Send your nume and LIFE PUBLISHING COMPANY nddress to THE OUTLOOK, 225 FOURTH AVENUE, NEW YORK, and state that you read Lire. '7 West Thirty-First Street NEW YORK CITY Full particulars by return mall,