Life, 1904-12-01 · page 61 of 64
Life — December 1, 1904 — page 61: what you’re looking at
What you’re looking at
This page contains **no cartoons or satire**—it is purely **advertising** from an early 20th-century *Life* magazine. The ads promote luxury alcoholic beverages as holiday gifts, reflecting the pre-Prohibition era when such products were legal and marketed to affluent consumers. Key advertisements include: 1. **Acker, Merrall & Condit's "Cellarette"** ($15)—a decorative wooden case containing twelve bottles of assorted wines and liquors (claret, sherry, gin, whiskey, brandy), marketed for "the Home, the Club, the Bachelor's Den" 2. **W.M. Williams & Sons Scotch Whisky** from Aberdeen, holding a royal warrant from King Edward VII 3. **Martell's Brandies**, sold through cafés and restaurants The ads reflect Gilded Age consumer culture, emphasizing imported European spirits and gentlemanly leisure. The royal appointment language signaled prestige and quality to wealthy American buyers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AN IDEAL HOLIDAY GIFT For the Home, the Club, the Bachelor’s Den Acker, Merrall & Condit Company’s : | Wee CELLARETTE ere? lon’t = Containing the following Varieties: loa - sur- 1 BOTTLE OLARE 7% 1 BOTTLE SHERRY 1 BOTTLE “PLYMOUTH GIN" pe Chateau Loudenne, “Grand Vin," W. & A. Gilbey 8 Years Old, Pale and Dry, Bottled by W.&A.Gilbey Bottled by W.£A.Gilbey The Finest Gin Imported 3 1 BOTTLE SAUTERNE 2 BOTTLES SCOTCH WHISKEY a S ena- |” St Croix, Old'in Bottle W.& A. Gilbey's Bottling Strathmill Gold Top ‘The King’s Whiskey 1 Be ech pall koe BRANDY || 1 BOTTLE BURGUNDY FSET "gre airy, sec taeely, Party toy B D Recommended Bottled by Houtelleau Fils, Cognac . Pommard, Old in Bottle, W. & A. Gilbey's Bottling 2 BoTTE ES RYE WHISK ny gain, VBOTTLE INVALID PORT. A.M. & C.CO. Es “Private Stock"* Nee ae WR AE aan A Fine Vintage Wine Bottled by W. & A. Gilbey ‘The Finest Whiskey ; Selected Stock erry oy e Most Perfect Liqueur The above handsome Cellarette, fitted with lock and key, contains twelve full-size bottles of wines and liquors especially bottled for and imported by us. Delivered by freight, ALL CHARGES PREPAID, to any railroad station in the United States, on receipt of the PRICE, $15.00. Remit Price, $15.00, by Draft on New York, Post Office, Express Order or Registered Mail, made payable to Acker, Merrall @ Condit Company, pep. ms New York CELLARETTE ON SALE AT ALL OUR BRANCHES BY APPOINTMENT TO HIS, MAJESTY KING EDWARD VIL. N \LLIAMS & SS Ky ABERDEEN Established 1840 Liqueur Scotch. Whisky GUARANTEED 12 YEARS OLD REPRESENTED IN ; E. LAMONTAGNE & SONS THE U.S. BY 45 Beaver St., New York MARTELL’S THREE STAR AND LIQUEUR BRANDIES GENUINE OLD BRANDIES MADE FROM WINE AT ALL CAFES AND RESTAURANTS G. S. NICHOLAS, sove agent 43 BEAVER STREET NEW YORK comicbooks.com