Life, 1904-08-11 · page 20 of 20
Life — August 11, 1904 — page 20: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a straightforward advertisement for the Winton automobile, circa early 1900s (based on the vehicle design and "Life" magazine's masthead style). The Winton Motor Carriage Company advertises their "Quad" model, a 24-horsepower four-cylinder car priced at $3,000 f.o.b. Cleveland. The ad emphasizes technical features—air-pressure governance, accessible parts, automatic operation—and appeals to luxury consumers seeking comfort and reliability. The company logo promises "Winton is King" quality. Multiple sales offices are listed (New York, Boston, Philadelphia, Chicago), indicating a national operation. For modern readers: this represents early automotive marketing targeting affluent buyers before cars became mass-market commodities. The $3,000 price point (roughly $100,000 today) reflects cars' luxury status in this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
UNHEARD-OF EXCELLENCE is embodied in the WINTON QUAD. Consider a 24 h. p. four-cylinder car, with weight perfectly distributed, all working parts instantly get-at-able, practically auto- matic in operation, governed by air pressure—a car luxuriously comfortable, thoroughly substantial, safe and swift, and you describe the WINTON QUAD. $3,000 f. 0: b. Cleveland. Complete description and diagrams are ready. a THE WINTON MOTOR CARRIAGE CO., wiston Momber A. L. A. M. CLEVELAND. O., U. S. A. NEW YORK, BOSTON, PHILADELPHIA, CHICAGO. Assured. Everywhere. — comicbooks.com