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Life, 1904-07-07 · page 28 of 40

Life — July 7, 1904 — page 28: what you’re looking at

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Life — July 7, 1904 — page 28: Life, 1904-07-07

What you’re looking at

This page combines satirical humor with automobile advertising, typical of early 1900s magazines. **The Cartoons/Humor:** The left side features short jokes mocking contemporary life—gossipy neighbors ("Old Mother Hubbard"), working-class occupations (cannonball tosser), and social observations. These are mild satire on everyday behavior and speech patterns. **The Advertisement:** The dominant content is an Oldsmobile advertisement celebrating the vehicle's selection by the Louisiana Purchase Exposition (a 1904 World's Fair in St. Louis) as representing modern transportation progress. The ad claims the "civilized world enthusiastically endorses" the Oldsmobile as "the best thing on wheels." **The Point:** This reflects early automotive enthusiasm—before cars were commonplace, they were presented as marvels of mechanical achievement worthy of World's Fair recognition. The juxtaposition of working-class humor with luxury advertising shows Life's mixed audience: satirizing ordinary people while promoting aspirational consumer goods to the same readers.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“BEE WR FOOLISH. ITEMPORAR THE IMMORTAL. Old Mother Hubbard She went out and rubbered. New neighbors were just moving in. “11 just take a peep. My! their furniture’s cheap: She said, with a satisfied grin, —Chicago Tribune. Doctor: You seem to need exercise. What do you do for a livi Patient: halls. “I see. Tell the man who makes "em to put @ little more paper inside."—Pick-Me-Up. IT am a cannonball tosser at the music Teacuer: Willie, give me a sentence tn which the term hookand-eye is used Witte: Me an’ pa went fis bait m' hook an’ I did.—Baltimor Pa told me t? merican. Lirrte Witte: What's a cannibal, pa? Pa: One who loves his fellow-man, my son— Chicago Daily News. Cast your bread upon the waters, and you wi realize how many people are out for the dough.— Philadelphia Record. “Wiz, do you want one of those Russian Mouses?” “No, mam I'm afraid I might get whipped in '—Yonkers Statesman, THE LUXURY OF AN OUTING. It is rather nice to let one’s thoughts wander out from the city into country ways and yield to an- ticipation of summer joys. Let us seek the woods, where we are to be made over and drawn close to the breast of Mother Nature. But, before venturing too far into the actual realms of the free and happy out- door life, let us take proper precaution to secure the maximum pleasure with the minimum disappointment | and discomfort. Perhaps the surest way to double the joys of vacation days is to follow the example of Robin Hood and his merry men, who knew no care as long as their supply of good old ale was at hand, for then, as now, lovers of outdoor life depended upon ale to open the way for all the benefits and good cheer that followed. That the same good old cus toms which prevailed in olden times are in existence to-day is evidenced by the great increase in the ranks of the army of recreation-seekers and their pro nounced partiality for Evans’ Ale, which has become famous as a summer beverage for the vigor and en- joyment it imparts to an outing. It is the inspiration of the camp, the solace of the fisherman, the joy of the golfer, and the open sesame of good fellowship among all men. ans’ Ale is suitable for all places, whether in the mountains, at the seashore, on a yacht, or traveling by train or boat, because it is always in the same perfect condition, and because it cannot spoil, no matter how abused in handling, due to the fact that it does not contain a particle of sediment. —— A Max of the name of Lefler, whose home was burned on Pine street on Monday night, possesses a bulldog that is a treasure and one that refused to leave the burning home of its master, even though the roof had fallen in and the firemen were throwing several streams of water on him. Lefler, who is a lover of dogs and game chickens, went to the bicycle races on Monday night, leaving his bulldog in one of the rooms. The dog knew he was there to guard the property, and when the house was found to be burning the dog refused to be coaxed or driven from the room. Some of the firemen, not caring to see so valuable a dog burned to death, tried to coax him from the OLDSMOB The Directors of the Louisiana Purchase Exposition, to typify at the greatest of World’s Fairs at Saint Louis, the wonderful progress accomplished in Modern Transportation, selected the Oldsmobile as embodying the highest achievement in mechanical genius and skill, the best thing on wheels. The whole civilized world enthusiastically endorses the se- lection. At intervals along the outer walls of the vast Transportation Building are heroic sized statues representing Ancient, Modern, Railroad and Water Trans- portation. Modern Transportation is represented by a female figure holding aloft an Oldsmobile Standard Runabout. Our exhibit is situated iust to the right of the main entrance of this building. Olds Motor room, but the animal would not budge. Warning growls showed that he would use his teeth if force on the part of the firemen was resorted to, and finally, in their efforts to save the dog, the firemen turned two streams on him. Even this did not dislodge him from his position, Captain of Police Jennings notified Lefer that his house was burning. When he reached his home the roof had fallen in and the building was a mass of flames. Lefler was notified that his dog was in the house and refused to leave. A whistle from his master caused the animal to come bounding out of the house, and an instant later he was licking the hand that caressed him.—Atlanta Constitution. Pror. Grorce E, Brers, formerly Secretary of the Yalz Law School, tells how a colleague in the De partment of Philosophy was interrupted in his of the workings of a child's mind. Prof. Beers «| passing the philosopher's house one day, when the latter’s small son come running out of the ga where he had been walking with his father, ery bitterly “Well, little man!” said Prof. Beers, ‘is it as as all that? What's wrong?” The boy, pointing to his father, exclaimed betwee sobs: “That fool over there is trying to make me think” —New York Times. comicbooks.com