Life, 1904-06-09 · page 20 of 20
Life — June 9, 1904 — page 20: what you’re looking at
What you’re looking at
This is a **commercial advertisement**, not satire or political commentary. The Winton Motor Carriage Company (Cleveland, Ohio) is marketing their automobile as "king of motor cars." Two robed, crown-wearing figures (styled as medieval kings or nobility) flank an early automobile suspended from above. This visual metaphor equates owning a Winton with royal status—a common early 20th-century marketing device suggesting luxury and prestige. The text emphasizes practical selling points: horizontal cylinders for power, simple operation requiring no mechanical expertise, and an air-governing safety system. The $2,500 price is positioned as fair value. The shield at bottom declares "WINTON IS KING / Long Live the King," reinforcing the monarchical branding. This appears designed for wealthy readers who could afford an automobile when they remained rare luxury items.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Jone 9, 1904 “Gentlemen-, The KING’ Behind the fact that the Winton is king of motor cars is our extensive automobile manufacturing experience, coupled with right construction. These make it king. He Cylinders are horizontal, because horizontal cylinders are unequalled in speed and power. Mechanism is easily under. stood: to operate the Winton one need not have a mechanical education. Air-govern- ing system is simple and absolute, as- suring you ease of mind and safety. And the price —$2500—is right. You always pay for what you get— pay other than Winton price and you will not get Winton quality. Winton literature is interesting. The Winton Motor Carriage Co. Factory and Generel Offices CLEVELAND, OHIO, U.S. A. New York Philedetohie Bostea Chicago ‘Wintea Agencies tn all important places. Member Asseriation Leased “Nutomobe PRESS oF THE J. W. PRATT CO., NEW TORK,