Life, 1904-06-02 · page 4 of 50
Life — June 2, 1904 — page 4: what you’re looking at
What you’re looking at
This page is primarily **automobile advertisements** from the early 1900s, interspersed with a single cartoon joke. The cartoon depicts two figures (a man and woman) at a well during rain, with the caption discussing Professor Ducks being "very wise" about not knowing "enough to go out when it rains." This appears to be a gentle, non-political humor piece playing on the proverb that ducks have natural sense. The advertisements showcase early motorcar manufacturers (Northern Automobiles, Rambler, Hylo) and automotive accessories (Allen's Foot-Ease shoe powder, Auto-Sparker ignition devices). These ads reflect the era when automobiles were novel luxury items requiring explanatory marketing. The page contains **no political satire or caricature**—it's straightforward commercial content typical of Life magazine's revenue model during this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Northern Runabout $750 The Pullman coach of the auto line. Novel body suspension —vibration from wheels and motor cannot commu- nicate to the pa senger. No motor—or owner. Their manufacture is the sole occupation of masters of their craft, whose pride is in the making of “the best.” Write for catalog end nearest dealer's narh, Northern Touring Car $1500 Northern Manufacturing Co. Detroit, Mich., U.S.A. Wemher National Assoclation Licensed Avtomodite ALLEN’S FOOT-EASE Shake Into Your Shoes Allen's Foot Ease, a powder. tie fects Ie cures p ous {¢ flecovery, of Stie age. seat by mail. ET. POWDERS, the See eaperaes ete ters Ns Be} The reputation, skill and accuracy which stand behind the Goerz lens are offered with the “Sector” Shutter. “It's a Goerz Product” The mechanism of the “ Sector” Shutter is beau- tifully simple yet combines those necessary qualities which will be appreciated by all photographers. We want you to know all about the “ Sector.” Send your name and address and an interesting booklet will be mailed free by return mail. Cc. P. GOERZ, Room 53, 52 E. Union Squerc, New York Se “IMEY SAY THAT PROFESSOR DUCKIE IS A VERY WISE BIRD “QUITE THE CONTRARY } NE DOESN'T EVEN KNOW ENOCH TO CO. OUT WHEN IT RAINS." RE you going to the seashore this sum- mer?” No,” answered the tired-looking man. “There's no use of going myself. I can send the money every week by registered letter.”— Washington Star. To Owners of Gasoline Engines, Automobiles, Launches, Etc. (j **° Auto-Sparker HL, doeeaway entirely with alletarting and batteries, Motsinger Device 0 Main Street, Pendicuss, tnd ind, TOURING CARS Model “1,” 16 horse power, complete with canopy top, side baskets, horn and lamps, only $1,350.00. uur cars represent absolutely the highest value—our reputation is back of them. Eight models, $650.00 to $1,350.00 at the factory. Thos. B. Jeffery & Co. Kenosha, Wis., U. S. A. Omeaco Braxcu Rostew Braxce ‘304 Wabash Ave, 145 Columbus Ave. 7 Turns down like gua Pits your fatures the rameana 4 Send stamp for tokead Your Meter" > The trclea tin aetatest, Petrott Mich fan't Roriifcation Lobe slowed tack Tt gan thoes gfe g.00 dollar machine maticd by 473 cont met ot ry battertes—cvery autoist bas his battery troublew, The Apple Ignition Dynamo {a just what yoo 4 X fgnition apparatus for Avtomotilen Launches and The D Dayton Electrical Mfg. Co. 128 Reibold Bidg., Dayton, Ohio, comicbooks.com