Life, 1904-06-02 · page 39 of 50
Life — June 2, 1904 — page 39: what you’re looking at
What you’re looking at
This page is primarily **advertising** rather than editorial content or political satire. It features multiple product advertisements from the early 1900s: The dominant Winchester shotgun ad uses a clever marketing strategy, comparing their affordable firearms to "original bottled Cocktails"—suggesting reliability and quality through the Heublein Brothers' well-known cocktail brand. Other ads include Hartford tire products, Corliss clothing (the "Outing Collar"), Rough & Fitzgerald luggage, and President Suspenders. The only editorial content is a brief passage about the St. Louis Exposition, mentioning diverse attractions and the "Pike" (a fair section featuring ethnographic exhibits), which reflects period attitudes toward displaying non-Western peoples as curiosities. The page exemplifies early 1900s Life magazine advertising, where manufacturers purchased space to reach affluent readers through brand association and comparative claims about quality and affordability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TAKE-DOWN REPEATING SHOTGUNS The notion that one must pay from fifty dollars upwards in order to get a good shotgun has been pretty effectively dispelled since the advent of the Winchester Repeating Shotgun. These guns are sold within reach of almost everybody’s purse. They are safe, strong, reliable and handy. When it comes to shooting qualities no gun made beats them. They are the original bottled Cocktails. Years of experience have made them THE PERFECT COCKTAILS that they are. Do not be lured into buying some imitation. The ORIGINAL of anything is good enough. When others are offered it is for the purpose of larger prof- are made in 12 and 16 gauge. Step into a gun store and examine one. its. Insist upon having the CLUB COCKTAILS, and take no other, G.¥. HEUBLEIN & BRO., Sete Proprietors 29 Broapway, New Yor, N.Y, Mantronp, Conn, Loxpon Sve our Exhibits at St. Louis, in Manufacturers and Fish and Game Buildings, HE diversity of the St. Louis E ition a mere ace diversi, of the St Lond, Eoopitien gree wo bodies hit pon OUSH & aid ul lated upon by the same E an to keep an SS “AG, FirzcerAl st equable temperature at the in frivolities On the “Pike” at St. 1 Ss we are doubt- as in other things, does not appear from the 161 BROADWAY. 688 BROADWAY. ss to see the Laplar sand the Eskimos record, It is most fitting, in any case. Just as they are in their far-away homes in the restaurant s above all 723 SIXTH AVENUE, rubbing elbows with the s when Mr. Jack Spratt and his good ahomey and Sur. come to dine, knowing that he will be ut the most interesting of the cor ts paid for a separate sect of dishes for if a universal exposition affords will ap- one, so the diverse attractions of the f: in the simultaneous meeting of the Asso: m fine specimens of ie cutting to roof stion of Pr Jumorists and the Missour: gerdens, should find many patrons in the week ul Directors’ when grave and gay so amicably meet The new DUNLOP" intro- ducesan entirely new feature in rim construction, its detach- able side beads being removed by the simple loosening of one screw, leaving a flat-faced rim from which the ff tire can be removed like a loose belt {rom a pulley, The “HARTFORD CLINCHER" is made under G. & J. Patents and combines all the excellent qualities of that superior construction with improved features char acteristic only of foreign m OUTING HELMET BRAND THE OUTING COLLAR Indoor Ease Outdoor Comfort that has a stylo never tefore ney Tow collar. tot tom in Rupentance, the extended outside band Attn cloon to tho ebire all aroand, and giving an admirable touch of syle and nish: Sola ‘uy teading dealers overyehere frofa as Dy mail if unabie to Bod thet MADE BY°THE HARTFORD, CONN. Corliss, Coon & Co., Dept. K, Troy, New York and take it easy, as you can do by wearing the Lightweight” PRESIDENT SUSPENDER—two ounces. Any store soc. and $1.00 or postpa d for choicest patterns. THE C. A. EDGARTON MFG. CO., Box 328, Shirley, Mass. BE LAZ comicbooks.com