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Life, 1904-06-02 · page 2 of 50

Life — June 2, 1904 — page 2: what you’re looking at

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Life — June 2, 1904 — page 2: Life, 1904-06-02

What you’re looking at

This page is primarily **advertising, not editorial content or satire**. It contains four automobile advertisements from June 2, 1904: 1. **Packard Motor Car Company** - promoting their "Model L" with 22 horsepower 2. A **caution notice** from the Association of Licensed Automobile Manufacturers listing authorized manufacturers and importers 3. **Pierce automobiles** - with an article titled "The Education of an Automobilist" explaining how car buyers learn quality through experience 4. **Kelly-Springfield Tire Company** - showing their product There are no political cartoons or satirical commentary here. The page reflects the early automotive industry's concerns: patent disputes (the caution notice), brand differentiation, and consumer education about vehicle quality during the nascent automobile era.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

NEW YORK, JUNE 2, 1904. VOLUME XLII. events ar rt NEW Yous Post OPPICE Ab OECOAO Cis MAR MATTER NUMBER 1127, , Conran, 198, BY FE Pema COmPAnT corn CAUTION The following Manufacturers and Importers are licensed under the pioneer patent No. $49,160, granted to George B. Selden, dated November sth, 1895, on Gasolene Automobiles. In view of their license agreement they and their agents will not sell, keep on hand or in any manner dispose of or deal in dircetly of indirectly any unl'censed new oF second-hand gasolsne vehicles, infringing said Selden patent. MANUFACTURERS; Clectria Vehicle Co. HH. Franklin Mtg. Co. ne. Winton Motor Carriage Co. Smith & Mabley, Packard Motor Car C The Comme lal Motor Co. \ The Packard rideouragent ry will give you The Kirk Manutacturlog Co, if you will send us Elmore Manufacturing Co. your name, will con- . Thomas Motor . Ye vince you of the su- 1d Motor Construction Co. ns Co. riority of the Four- Maltbam Manuiactaring Co. gone Manatacteries ce. 7 a ope Motor Car Co. jandusky Automobile Co. Cylinder Packard over other J. Stevens Arms & Tool Co. Crest Manufacturing Co. motor cars—superiority in . strength and power, in comparative light IMPORTERS: weight, in speed, in smooth, quiet running, bated f Mables, Inc, fe . Gallaher in hill-climbing power: in fact, in every ti jutomobile Co, Import Co. point of importance in automobile construction. it hy FA atone fo, Autorbite Co, Model “L,” 1904, Four-Cylindor Packard, 22 Horsepower, Sandare Automoble Co. Prico, $3,000. Other models at $1.500 to $10,000. Sead for ilaccratedt deacripcive literature and pame of nearest agent: Both the b: Iden patent and more than qoo other patents owned by members of this Association will be enforced against infringers, Manufacturers, Importers, Dealers PACKARD MOTOR CAR COMPANY, and Agents, also Users of unlicensed machines are liable. Dept. D. DETROIT, MICHIGAN. Association of Licensed Automobile Manufacturers Member Association of Licensed Automobile Manufacturers. Ne. 7 RAST 404 STREET, NEW YORK N.Y. Agents: Packaro Motor Car Co, of N.Y., 317 W. sth St, New York City. “Sprin ngfield Tire The Education of an Automobilist. A MAN buys an auto just as he formerly bought a buggy. The first timea man buys a buggy he buys a cheap one, because price is the only thing he under- | stands about buggies, After he has had some experience, quality comes before | price, and nothing but the highest grade carriage will satisfy him after that. So the automobilist learns by experic He buys cheap cars because cheap cars are cheap, and because automobile quality is an unknown quantity. When he has learned the rest, he insists on the best. Then Pierce quality begins to talk to him. Such a man must read‘**A Tale of Triumph,” which tells all th | experience of the three Pierce cars in the most memorable long-distance endur- ance run of the century, The book is free on request. The man who reads it must be convinced. THE GEORGE N. PIERCE COMPANY, "nF?! Manufacturers of Pierce Cycles. Why are Kelly-Springfield Tires so universal? Because smart people buy themy Members of National Assctation of Automobile Manufacturers. shrewd dealers sell them, and lons-headed manufacturers equip with BRANCHES: them. The Kelly Springfield Tire does good to all who Conrad. Bros . Seranton, Pa. are in touch with it, Booklet tells why. Banker Bros. Co. { Palladelpa ler Mundy Motor CAF Uekca, N.Y. THE CONSOLIDATED RUBBER TIRE COMPANY, Dowling & Saute . pan De He 40 Wall St, New York, Akron, Ohio. RV, Connerat........000 BS + ‘ F ‘aa Mobile Carriage C 2 Worcester, Stam ae Vas Angeles c St. Paul, Minn, Ft Chicago, IIL Vileof...ss--. Niagara Fale, N, Loale, ito, Gt Barrington, tara Ont _Geor | Denver, Colo. R. W. Whippie. comicbooks.com