Life, 1904-06-02 · page 16 of 50
Life — June 2, 1904 — page 16: what you’re looking at
What you’re looking at
This is primarily a **advertisements page**, not satirical content. It contains four commercial ads typical of early 20th-century Life magazine: 1. **The Gorham Co.** (top left): Silver goods for weddings 2. **Smith, Gray & Co.** (top right): Livery clothing and accessories for servants/coachmen 3. **Boston Garter** (bottom left): Men's garters with cushioned clasps 4. **Erebos Table Salt** (bottom right): Salt fortified with wheat phosphates **Notable context for modern readers**: The livery items ad reveals the page's era—when wealthy households employed servants in formal dress. The Boston Garter ad reflects that men wore garters to keep socks up. The salt fortification claim reflects early 20th-century nutritional awareness. There is **no cartoon or satire** on this page—it's straightforward period advertising aimed at affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Purchasers of WEDDING PRESENTS will find an assortment of silverware in the most modern and approved designs at The Gorham Co.'s ware- rooms. Dinner Sets, Tea Sets, Coffee Sets, and Chests of table silver in large assortment, as well as an endless variety of articles adapted to all uses or ornament, and at the most reasonable prices. A personal visit is invited. THE GORHAM CoO. Silversmiths and Goldsmiths Broadway and Nineteenth Street New York Livery Items Gentlemen's Riding Breeches in Brown Khaki, White Khaki, and Linen Crash + $6.00 t0 $9.0. Norfolk Coats in Blue, Black and Mixed Goods to go with the Riding Bre Bet & of Whipcord Livery in Sack or Frock Coats, with either long trousers or breeches. Dress Livery in Green, Blue, Black, Claret and Steel Gray, with white breeches. Coachman’: bell crown Oxford-mixed Straw hats to match y Whipcord Suits ein tan straw to match the tan suits nd plain white Milan Straw Ox ford-mixed felt be Tan felt bellcrown hats nixed felt Coachman's derby pwn hats Tan felt Coachman's derby Black Storm hat, bell crown Black derby Stable hat. oe @ & Stable and Groom's caps to match ald Whipcords Rubber Coats and Mackintoshes Collars, Ties, Gloves, Leggings, Riding Boots, Russet Shoct, Ete, SMITH, GRAY @ Co. Broadway at 31st Street, Now York Fulton Street at Flatbush Avenue, Broadway at Bedford Avenuc Brooklyn a All over the civilized world THE IMPROVED BOSTON GARTER IS KNOWN AND WORN Every Pair Warranted “Bl The Name is stamped on every . loop— The CUSHION BUTTON CLASP Lies flat to the leg—never Slips, Tears nor Unfastens ALWAYS EASY CEO. FROST CO., Makers, Send Boston, Mass., U.S. A. $ for Silk, Se. for Cotton, Sample Pair. REFUSE act SUBSTITUTES 5 | Used by the Royal Families and Smart Hotels Throughout Eur EREBOS TABLE SALT NOURISHES Plain salt refined and purified to dainty perfec- tion, with wheat phos- phates added to replace the vital salts lost in cooking food. NEVER CAKES Sond for sample, enough for the family, naming your grocer. “CEREBOS,” 78 HUDSON ST., NEW YORK. comicbooks.com