Life, 1904-06-02 · page 10 of 50
Life — June 2, 1904 — page 10: what you’re looking at
What you’re looking at
This page is primarily **advertising content**, not satirical cartoons. It contains four distinct ads: 1. **The Gorham Co.** — silverware for wedding gifts 2. **Smith, Gray & Co.** — livery items (riding clothes, hats, coats) 3. **Boston Garter** — an illustrated ad for men's garters with a "Velvet Grip Cushion Clasp," emphasizing durability ("never Slips, Tears nor Unfastens") 4. **Cerebos Table Salt** — salt refined with wheat phosphates The Boston Garter ad is the only image with visual content—showing a man's leg in a shoe and sock to demonstrate the garter product. The ads reflect early 20th-century consumer goods aimed at affluent readers. There is **no political satire** on this page; it's a straightforward advertising section from *Life* magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
P urchasers of WEDDING PRESENTS will find an assortment of silverware in the most modern and approved designs at The Gorham Co.'s ware- rooms. Dinner Sets, Tea Sets, Coffee Sets, and Chests of table silver in large assortment, as well as an endless variety of articles adapted to all uses or ornament, and at the most reasonable prices. A personal visit is invited. THE GORHAM CO. Silversmiths and Goldsmiths Broadway and Nineteenth Street New York Livery Items Gentlemen's Riding Breeches in Brown Khaki, White Khaki, and Linen Crash + $6.00 to $9.00 Norfolk Coats in Blue, Black and Mixed Goods to go with the Riding Breeches . Whipcord Livery in Sack or Frock Coats, with either long trousers or breeches. . Dress Livery in Green, Blue, Black, Claret a and Steel ‘Sap, with white breeches. . . . . . Coachman's bell crown Oxford-mixed Straw hats to match gray Whipcord Suits 6 ee $5.00 The same in tan straw to match the tan suits. a . + 85.00 The same in plain black and plain white Milan Straw... $5.00 Oxford-mixed felt beilecrown hats. 6 6 ews B5.00 Tan felt bell-crown hats. rn ye) Oxford-mixed felt Coachman's derby =. 6 6 ws S300 Tan felt Coachman's derby 5 6 wwe SOO Black Storm hat, bell crown a we 6 8 8 Bp00 Black derby Stable hat . “ @ + $3.00 Stable and Groom's caps to match all W rhistords . » S450 Rubber Coats and Mackintoshes Collars, Ties, Gloves, Leggings, Riding Boots, Russet Shoes, Ete. SMITH, GRAY @ Coa. Broadway at 3ist Street, Now York Fulton Street at Flatbush Avenuo, Broadway at Bedford Avenue Brooklyn = All over the civilized world THE IMPROVED BOSTON GARTER iS KNOWN AND WORN Every Pair Warranted “Bi The Name is stamped on every CUSHION BUTTON CLASP Lies flat to the leg—never Slips, Tears nor Unfastens ALWAYS EASY GEO. FROST CO., Makere, Boston, Mase., U.S. A. REFUSE act SUBSTITUTES “Used by the Royal Families and Smart Hotels Throughout Europe. EREBOS TABLE SALT NOURISHES Plain salt refined and purified to dainty perfec- tion, with wheat phos- phates added to replace the vital salts lost in cooking food. NEVER CAKES Send for sample, enough for the family, naming your drocer “ CEREBOS,” 78 NUDSON ST., NEW YORK, comicbooks.com