Life, 1904-05-05 · page 40 of 40
Life — May 5, 1904 — page 40: what you’re looking at
What you’re looking at
This is a full-page advertisement for Veribest canned meats by Armour & Company of Chicago, appearing in *Life* magazine (dated May 31, 1924). The page features an illustration of a young girl in a bonnet holding a can of Veribest product, positioned next to displayed cans of veal loaf and corned beef. The "Something New" text box promotes the product's innovation: recipe instructions printed on wrapper reverses, positioning canned meats as versatile pantry staples rather than mere convenience foods. There is no political satire or social commentary here. This is straightforward early-20th-century consumer advertising, emphasizing domestic efficiency and cooking practicality for housewives. The charming illustration and emphasis on "new" recipes reflect 1920s marketing appeals to modern homemakers. The page demonstrates how *Life* magazine—primarily known for satirical content—also accepted advertising revenue from major food manufacturers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
oi) bety ld Bal a Choice new recipes on inside of every wrapper of TRADE MARK Something New printed full and complete instructions ‘ HOW AND WHEN to use HeBesl CA D MEATS. The recipes are all new, simple and practical, they Jy numerous uses of canned conventional—the suggestions are many and varied, in fact by the aid of this COOK BOOK, WITH EVERY CAN, capned meats become an article of general use, from their enience, must 1 to every housewife ying the staples as well as the delicacies of the everyday This feature distinct’ innovation, i ated with and confined to our new brand of Kerbe. canned meats—naturally you want the Meebesl PRESS OF THE J. W. PRATT CO. SEW YORK comicbooks.com