Life, 1904-05-05 · page 29 of 40
Life — May 5, 1904 — page 29: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or cartoons**. It contains three separate commercial advertisements from what appears to be an early 20th-century issue of *Life* magazine: 1. **Gorham Co.** (left): Promotes silver dinnerware and serving pieces as wedding gifts, emphasizing uniqueness and artistic quality for the upscale market. 2. **Smith, Gray & Co.** (top right): Advertises ready-made formal clothing—coachman's and footman's liveries, riding clothes, and accessories. The two illustrated figures show gentlemen in formal riding attire. The tagline claims these are "Used by the Royal Families and Smart Hotels Throughout Europe," a common marketing tactic to suggest prestige. 3. **Erebos Table Salt** (bottom right): Promotes enriched salt containing wheat phosphates, positioning it as nutritionally superior to standard white bread salt—an early health-conscious marketing angle. No political commentary or satire is present; this is straightforward period advertising targeting wealthy consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
(ly. THE present stock of Dinner, Tea, and Coffee Sets and of Compact Chests of Selected Family Silver shown by The Gorham Co. offers the most extensive opportuni- ties for the selection of WEDDING GIFTS The large number of high- ly artistic individual pieces in Athenic and Martele will appeal ‘especially to those in search of gifts that may not be duplicated. THE GORHAM CO. Silversmiths and Goldsmiths BROADWAY AND NINETEENTH STREET NEW YORK COACHMANS, FOOTMANS HOVSE LIVERIES, (2 BOOTS TOPS, READY TO [Dress Livery Green, Mare © Riding BROADWAY, AT MST ST. N.Y. . AT) PLATH SMITH, GRAY @ CoO. Used by the Royal Families and Smart Hotels Throughout Europo. EREBOS TABLE SALT NOURISHES Used like plain salt for table and kitchen. Con- tains wheat phosphates wanting in white bread, owing to the removal of the bran. Send for sample, enough for the family, naming your, eee *CEREBOS,” 78 HUDSON ST., NEW YOR! comicbooks.com