Life, 1904-05-05 · page 10 of 40
Life — May 5, 1904 — page 10: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It contains four distinct ads: 1. **Pansy Corsets** (top left): Promotes high-grade French corsets emphasizing "straight-front and long-hip effects"—reflecting early 1900s fashion silhouettes that required restrictive undergarments. 2. **Shrine of the Dip-No-Mores** (top right): An advertisement for Waterman's Ideal Fountain Pens at the St. Louis Exposition, using a decorative shrine motif. 3. **Boston Garter** (bottom left): Markets garters with a "Velvet Grip" cushion clasp, emphasizing they don't slip or tear—practical hosiery advertising. 4. **Caracas Sweet Chocolate** (bottom right): Walter Baker & Co. promotes chocolate, established 1780, claiming 41 highest awards. The page reflects consumer products and fashion standards of the early 20th century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PANSY CORSETS Tt HIGH-GRADE FRENCH CORSET is designed to meet the demands of Fashion in its graceful straight-front and long-hip effects. It is nade throughout of the very best materials. Expert fitters are always in attend- ance in our Corset Department, and every figure is fitted with a model which will give both comfort and sat- isfaction Women who are particular about the fit of their gowns will appre- ciate the fine graceful lines of this Corset The Model shown herewith is one of the nost popular styles. New Catalogue showing all the latest models free on request. 14 WEST eg 23d ST., N.Y. All over the civilized world THE IMPROVED BOSTON GARTER iS KNOWN AND WORN Every Pair Warranted “Bi The Name is stamped on every loop— The CUSHION BUTTON CLASP Lies flat to the leg—never Slips, Tears nor Unfastens ALWAYS EASY CEO. FROST CO., Makers, —~ Boston, Mass., U.S. A. “emaes? REFUSE Att SUBSTITUTES Sample Pair. Block No. 46 Varied Industries Building SERS of Waterman’s Ideal Fountain Pens and their friends visiting the St. Louis Exposition are cordially invited to call at our exhibit, where we will gladly render them any service. Pens cleaned, filled and exchanged gratis. } L.E. WATERMAN CO., 173 Broadway, New York TRADE WARK WALTER BAKER & CO. L Established 1780 CARACAS SWEET CHOCOLATE Mabe by tHe Wortp- Famous HOUSE oF Walter Baker & Co. 1a. / Sq On an outing you cannot take any article of food, in small compass, so wholesome, sustaining and delicious. If you do not find it at your grocers, send 10 cen.s in stamps or money and we will send you a quarter pound package by mail, prepaid. Only one ackage will be sent to one address Jest Try It. DORCHESTER, MASS. 41 HIGHEST AWARDS Im Europe and America comicbooks.com