Life, 1904-04-28 · page 2 of 20
Life — April 28, 1904 — page 2: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not political satire. It contains four distinct advertisements: 1. **Victor Talking Machine Co.** promotes Caruso Records, featuring the famous Italian tenor Enrico Caruso, emphasizing high-fidelity reproduction of his voice. 2. **Pommery Champagne** markets itself as the standard for quality champagne, targeting experienced drinkers who appreciate fine flavor. 3. **The Villa Claudia** book advertisement by J.A. Mitchell (Life's founder). 4. Additional ads for financial services (Mercantile Safe Deposit Co., Guaranty Trust Company) and art prints. The page reflects early 20th-century consumer culture, targeting affluent readers with luxury goods and services. No political cartoons or satirical commentary appears here.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
COPYRIGHT FOR GREAT BRITAIN GY JAMES HENDERSON UNOER THE ACT OF 1801, The New Caruso Records Just out! The great Italian Operatic Tenor, who has created such a furore in London and New York, is under contract to sing only for the Victor Talking Machine. Go to the nearest dealer and ask to hear a © record—the perfect reproduction of a ificent voice. Victor POMMERY The Standard for Champagne QUALITY The World Over IT’S THE MEN WHO ARE MOST ACCUSTOMED TO DRINK CHAMPAGNE WHO TRULY APPRECIATE THE EXQUISITE FLAVOR WHICH IS ONE OF THE CHIEF CHARACTERISTICS OF POMMERY. Talking Machine Co, Philadelphia ‘The Original of the Gram The NEW VAULT of The Mercantile Safe Deposit Co. EQUITABLE BUILDING, 120 Broadway, New York is open for business. An experienced Company with a modern plant. 16,000 safes $5 to S800 a year. abont life Letters of “Credit AND Exchange Checks This famous WHISTLER, by Chase ($2. and $9. ¢} For Use of Travellers ove of many distingulsbed works of art reproduce? {2 ISSUED BY SHe Copley'Printgs Guaranty Trust Company nt excellent for Wedding Gitte: » 1 approv: $1.50 Nassau & Cedar Sts., New York ILLUSTRATED CATALOGUE 13 cente (tats) . 1 Malldieg. London Office bile Library, 33-35 Lombard Street LIFE PUBLISHING COMPANY comicbooks.com