Life, 1904-04-14 · page 19 of 20
Life — April 14, 1904 — page 19: what you’re looking at
What you’re looking at
This is primarily an **advertising page**, not a satirical cartoon page. The page contains vintage advertisements for financial services, consumer goods, and travel from the early 20th century. Notable ads include: - **Whitman's Chocolates**: Uses romantic sentiment ("wedge your way into her affections") to market confections—typical of era advertising targeting male gift-givers. - **Chickering Pianos**: Established 1823, positioned as quality merchandise. - **Financial services**: Multiple banking firms (Guaranty Trust, Wassermann Brothers, Morton Trust Company) advertise letters of credit and investment services for travelers and wealthy clients. - **Evans' Ale**: Claims reliability with "Never disappoints." - **Pocono Mountains**: The Lackawanna Railroad advertises a 128-page tourist guide bundled with a romance story ("A Chance Courtship"), reflecting marketing strategies that combined travel promotion with popular fiction. The page illustrates early advertising conventions: appeals to sentimentality, emphasis on established reputation, and bundling of products with entertainment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
To sweetly wedge your way into ) her affections keep her well provided with Chocolates and Confections Sold everywhere. Established 1823 Chickering PIANOS Illustrated .CHICKERING Catalogue & SONS, sent upon 796 Tremont St, epplication Boston, Mass, Letters of Credit AND Exchange Checks For Use of Travellers ISSUED BY Guaranty Trust Company Nassau & Cedar Sts., New York London Office 33-35 Lombard Street WASSERMANN BROTHERS BANKERS AND BROKERS 27 Wiillam St. and 40 Exchange Place, New York ( New York Stock Exchange Members of | New York Coffee Exchange Chicago Board of Trade MORTON TRUST COMPANY 38 NASSAU STREET, NEW YORK Capital, - - ~- $2,000,000 Surplus and Undivided Profits, $6,000,000 OFFICERS: Levi P. Morton, President. H. M, Francis, Secretary. Thomas F, Ryan, ViewPrea Charles A. Conant, Treasurer, Charles TE, Allen, ViewPres, T. RB, Minahan, Asst. Treasurer. James K, Corbiére, Vice-Prea, IL, 1, Berry, Trust Oticer. Counsel: ELIHU ROOT EXECUTIVE COMMITTEE : Levi P. Morton James N. Jarvie ‘Thomas F. Ryan George Foster Peabody Edward J. Berwind Elihu Root 6, G, Haven Jacob H. Schur Harry Payne Whitney Never disappoints— it’s sure to be what you wanted and expected. The Nearest Dealer of Place, POCONO MOUNTAINS For an ideal outing this Summer, The region is Lackawanna high, the climate invigorating and the trip comfortably R i d made in three and one-half hours from New York. A allroa handsomely illustrated book of 128 pages, containing complete information about hotels and boarding-houses, together with a delightful love story entitled “A Chance Courtship,” will be mailed on receipt of 10 cents in stamps. Address T. W. LEE, General Passenger Agent, New York City. comicbooks.com