Life, 1904-04-07 · page 34 of 41
Life — April 7, 1904 — page 34: what you’re looking at
What you’re looking at
This page mixes advertising with social commentary typical of early 1900s *Life* magazine. The main editorial content critiques American indoor heating practices and doctors' silence on the matter. An unnamed "trenchant neighbor, The Whim, of Newark" argues that Americans obsessively maintain 70+ degree indoor temperatures—appropriate only for incubators and the severely ill. The piece sarcastically notes doctors won't speak against overheating despite living in overheated offices themselves, suggesting we need "disease-preventers" rather than disease-curers. The advertisements include G&J Tires, an Excerpta Coffee Pot, Hotel Chamberlin resort, and Union Pacific railroad promotions. A notable ad for the Louisiana Purchase Exposition at St. Louis boasts it's vastly larger than previous American expositions. The tone is muckraking—exposing what the writer sees as collective foolishness (overheating) and professional cowardice (doctors' silence)—balanced against commercial pitches for consumer goods and leisure travel.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Newest Way. IVES of great men now remind us What a comfort it must be Reading tombstone panegyrics While you still are here to see. The strongest advocates of “G & J” TIRES are those who have used them the longest It has been a superior tire for years, and 7 tHE TIRES will be better in the future if unremit- WITKRA ol ting and intelligent effort can make it so. lee REPUTATION ia O* MADE BY THE G&J TIRE CO INDIANA Overheating. the subject of overheating and doctors, our trenchant neighbor, The Whim, of Newark, has this to say : “By some unwritten law seventy degrees has been fixed upon in America as the proper standard of heat indoors in winter, and then, to make sure that the standard is maintain | we usually insist on seventy-one or two. Bu really no one but a prematurely born child, o a sick old lady—very sick and very old— should require a heat of seventy degrees That is a proper heat for an incubator, and a full-blooded man or woman should find it a | torment to be subjected to such a temperature. | In England they advertise hotels as maintain- ing a temperature of sixty degrees in winter, regarding that as unusually warm. Many actual tests, carefully recorded, hace shown that G & J TIRES are more speedy and more reliable than any other tire on the market: they arc tires of QUALITY. 7 8 « HY do not our doctors raise their voices against overheating? I am well ac- quainted with doctors and doctors’ bills, but I | never have heard one of them say a word | against overheating, and if you call on your doctor when you have caught cold in this way the chances are that you will find his off rivaling the torrid zone. They are blind lead- ers of the blind, and live under condition: arule, as unwholesome as their patients. Their minds are so fixed upon the cure of spe: | eases after they are incurred, that they giv: little thought to the hygienic conditions which would prevent them, We need a profession of discase-preventers, who will devote their atten- tion to health rather than to disease. I fear our doctors will never fill this place."’ PERFECT COFFEE! You can have it, Wherever you are, if you use an “Excerpta” Coffee Pot Delicious coffee made in ONE minute. Simply pour boiling water through trap and it’s ready—clear as wine with a flavor surpassing any you ever drank. fic dis- Send for particulars HOUSEHOLD MFG. CO., 89 Dun Bldg., Buffalo, N. CALIFORNIA THE EXPOSITION. A Show You Must Visit, HOTEL CHAMBERLIN OLD POINT COMFORT, VA. The Louisiana Purchase Exposition at St. Louis is, in all reapects, the greatest and most comprehensive ever under- with its lovely seaside re- taken in any country. It ig more than teo times the eize of sorts, orange groves, beau- the Pan-American Exposition at Buffalo in point of floor tiful gardens and quaint space in the exhibit palaces ; twice as large as the Colambiat old mission towns, is visited Exposition at Chic bout three tim every year by thousands of lust Paris Exposition, and twenty or more times larger t tourists who travel over the the Expositions at Omaha, Nashy Atlanta, San Fi cisco or Charleston. It will present a new and import and of the raw materials throngh all the processes of manufac- ture to the finished product. It will be a grand exhibition of life, color, motion and demonstration in every par where practicable, The builders of the St. Louls Exposition have profited by experience gained in the construction of former expositions, ‘Thus it has been possible to construct FASTEST TIME more buildings, with greater dimension SHORTEST LINE design, at a lees cost and ina quicker time than SMOOTHEST TRACK In Chicago, The enormous proportions of the Le Purchase Exposition may be in a measure appreciated when the official statement is given that 38,000 horee-power is required (o drive the machinery, At ( cago 12,000 horse: The most magnificent Resort Hotel in America Open all the year. New Management 1904 FORTRESS MONROE the largest Military Post in the United States HAMPTON ROADS the rendezvous of the North Atlantic Squadron. “Both arms of the Service at O18 Point Comfort Wrginia. GOLF, TENNIS, SAILING, HUNTING A GREAT GAME PRESERVE OF _GREAT 10000 ACRES Accommodations for all classes of passengers. Our two booklets, i GEO. F. ADAMS, Mgr., Fortress Monroe, Va. Best shootin from P Both Arms of t jooting in the Old Dominion.” New York Office, PHONE, E. L. LOMAX,G.P.&T. A. UNION PACIFIC Omaha, Neb. power was all that was utilized, The New Jersey Central is one of the best lines to St. Louis and the rates offered are reasonable and cover circuitous rontes, If you are thinking of visiting the Fair write to C, M. BURT, General Passenger Agent, New York, for | ‘sformation.