Life, 1904-03-24 · page 2 of 20
Life — March 24, 1904 — page 2: what you’re looking at
What you’re looking at
This page consists entirely of **period advertisements**, not editorial cartoons or satire. The ads reflect early 1900s consumer products and services: 1. **Prudential Insurance**: Uses metaphor comparing life insurance to a "storage battery"—financial security for families. 2. **El Príncipe de Gales Cigars**: Features a military figure in dress uniform, likely referencing royalty to suggest premium quality. 3. **Grand Canyon Tour**: Advertises the 1904 Louisiana Purchase Exposition, offering Western travel packages. 4. **Williams & Sons Whisky**: Scottish liquor marketed with royal appointment seal to King Edward VII, emphasizing prestige and age. 5. **Raymond & Whitcomb**: Travel company promoting exposition tours. The page demonstrates how early Life magazine monetized through luxury goods advertising targeting affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
COPYRIGHT FOR GREAT BRITAIN BY JAMER HENDERSON UNDER THE ACT OF te01. SCS DENTIAL mas THe STRENGTH OF GIBRALTAR A STORAGE BATTERY “Will Work When the Dynamo that Gave it Power is Still. So with Life Insurance, Are You Storing up Some of its Power for Your Family’s Future Use? INSURE IN THE ENTIAL INSURANCE CO. OF AMERICA JOHN F. DRYDEN, Prest, Meme Office: NEWARK, N. J. of the Colorado River in Arizona A Magnificent Tour to this STUPENDOUS NAT- URAL WONDER, with subsequent visits to the Chief Resorts of CALIFORNIA, and a choice of Various Attractive Routes Returning. Opportunities to visit the YOSEMITE VALLEY, the CANON and GORGES ot COLORADO, SCENIC ALASKA, the CANADIAN ROCKIES, the YELLOWSTONE PARK, and the Louisiana Purchase Exposition. Leaving the East April 26, 1904. Rates, including expenses, from $125 up, according to routes selected and time absent. Other tours to CALIFORNIA, ALASKA, YELLOW- STONE PARK, ST. LOUIS EXPOSITION, AROUND THE WORLD, CUBA, ETC. Circulation and Travelers Condensed Guide will be sent on application. RAYMOND & WHITCOMB (iNcoRroRATED) | CHICAGO 232 Clark St, NEW YORK BOSTON = PHILADELPHIA % Union Sq, 308 Washington St, 1005 Chestnut St. PITTSBURGH Westinghouse Bldg. THE GRAND CANON. O ABERDEEN. UigueuR HLAND WISH ry Liqueur Scotch Whisky GUARANTEED 12 YEARS OLD REPRESENTED IN E. La MONTAGNE & SONS THE U. S. BY 45 Beaver St., New York comicbooks.com