Life, 1904-03-17 · page 24 of 24
Life — March 17, 1904 — page 24: what you’re looking at
What you’re looking at
This is an advertisement for the Winton Motor Carriage Company, not a political cartoon. Published in *Life* magazine on March 17, 1904, it promotes an early automobile priced at $2,500. The visual design uses two large lion statues flanking a Winton carriage to suggest strength, stability, and regal status. The lions carry shields labeled "Winton" with the company slogan "Winton is King—Long Live the King," presenting the automobile as dominant and superior. The sales copy emphasizes practical virtues—simplicity, reliability, good engineering—rather than luxury or novelty. This approach reflects early automotive marketing, when manufacturers needed to convince skeptical buyers that cars were serious, dependable investments rather than experimental fads. The address in Cleveland, Ohio, reflects Winton's actual headquarters as one of America's early car manufacturers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
March 17, 1904. @ Easiest to control. @Won- derful simplicity. @Very best materials and workmanship. q@ Not a combination of fads and fancies, but a car of real merit, certain to please those who would enjoy motoring in town or country. Motor is strong and dependable. 4 Con- struction thoroughly in accord with best engineering practice. q Utter absence of experimental features is a strong recommen- dation. Price, with hinged glass front canopy, full lamp equipment, tools, etc., $2500, f. 0. b. Cleveland. QOur new catalogue is ready. THE WINTON MOTOR CARRIAGE CO. -\ Winton Factory and General Offices Member Agencie: a é a CLEVELAND, OHIO, U. S. A. sspeiation, important New York Boston Philadelphia Chicago Automobile places. Manufacturers. PRESS OF THE J. W. PRATT CO., NEW YORK.