Life, 1904-03-03 · page 5 of 38
Life — March 3, 1904 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains four advertisements: 1. **White Rose Glycerine Soap** – appeals to quality-conscious consumers with imagery of a woman examining store displays 2. **Smith, Gray & Co. White Shirts** – text-based ad explaining their direct-to-consumer mail-order business model and price positioning at $1.00+ 3. **Deutz & Geldermann's Gold Lack Champagne** – features a glamorous woman, marketed as "the wine of connoisseurs from Sunny France" 4. **The Prudential Insurance** – promotes life insurance by comparing it to transformative modern forces (steam, electricity) There is **no political cartoon** on this page. The content reflects early-to-mid 20th century consumer culture and marketing approaches targeting middle and upper-class American readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“The best glycerine Soap, “No, 4711." ts purity is absolute ¢ unequalled. Used for years in the Court of H. 1 M, the Russi i in he applied to the most tender and del Manufactured by FERD. MU IS, Cologne, o/R, Germany. Sole U. S. Agents, MULMENS & KROPFF, 298 Broadway ,New York, Send 15 cents for Fuld sample cake. DEUTZ & GELDERMANNS (GOLD LACK CGHAMPAGNE THE WINE OF CONNOISSEURS. FROM SUNNY FRANCE ~NEW HERE are some very real reasons for the superiority of our $1.00 and $1.50 White Shirt We ufacture them on a very large scale in ten different sty instead of buying them from’ manufacturers. ‘The considerable saving thus made in i into the shirts in the shape of extra qu m workmanship, hand-made button holes and hand-ironing. Furnishing goods stores and furnishing goods departments hav to ask a good profit, to live. We use our furnishing g ment to advertise our clothing bi ss, and expect no pro! This is the truth, the whole truth, and nothing but the tr servative, qualified judge has said that we sell more st and upwards than any store in New York. You can order White Shirts by mail just as easily and satisfactorily as you can buy them in a store. Booklet L, telling how, sent on request Broadway at 3ist St., New York. Fulton St. at Flatbush Ave. & Broadway at Bedford Ave., Bklyn. SMITH, GRAY @ Coa. THREE GREAT FORCES Steam, Electricity and Life Insurance Have revolutionized the modern world. Who- ever does not make use of them is living in the Dark Ages. Endowment Policies of The Prudential Are Popular and Profitable. Fig KHAS THE A THE PRUDENTIAL AOMeOCG INSURANCE CO. OF AMERICA [ycenalran y JOHN P. DRYDEN, President comicbooks.com