Life, 1904-03-03 · page 3 of 38
Life — March 3, 1904 — page 3: what you’re looking at
What you’re looking at
This is primarily a **Dewar's Whisky advertisement** rather than political satire. Two well-dressed gentlemen in formal attire toast each other while holding glasses. The circular inset shows what appears to be a domestic scene with a woman and children. The caption quotes one figure saying "the top o' the mornin' to yez, Casey — D'yez know, Scotch is the only Scotch for the Irish." This is a **stereotypical Irish joke** playing on the names "Casey" (Irish) and accent ("top o' the mornin'"), ironically promoting Scottish whisky to an Irishman. The humor relies on crude ethnic stereotypes common in early 20th-century advertising. The ad emphasizes Dewar's as imported, premium product from Scotland's "largest reserve stock."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“The top 0° the mornin’ to yez, Casey —Dewar’s Scotch is the only Scotch for the Irish.” If you want to know how delicious GOOD Scotch Whisky really is, try DEWAR’S WHITE LABEL. It is bottled in Scotland and imported only in glass from the largest reserve stock of old Scotch Whisky in the world. JOHN DEWAR & SONS, Ltd., United States Offices, Knickerbocker Trust Co. Bldg., Fifth Ave. and 34th St. comicbooks.com