Life, 1904-02-18 · page 6 of 26
Life — February 18, 1904 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It's a 1903 advertisement for The Prudential Insurance Company of America, promoting their business achievements. The page features their Newark, New Jersey headquarters building prominently at top. The central image shows Gibraltar—symbolizing strength and stability—supporting the company's claim to have "the strength of Gibraltar." The ad lists impressive financial statistics for 1903: $293 million in insurance issued, $72 million in assets, $931 million total paid for insurance in force. It emphasizes "Greatest and Best Year's Record" and touts "The Life Insurance Success of the Age." This represents early corporate advertising strategy: using architectural imagery, financial data, and symbolic metaphors (Gibraltar's permanence) to build consumer confidence in the insurance industry.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
COPYRIGHT YOR GREAT ORITAIN BY JAMES HENOEREON UNOER THE ACT OF 19 HAS THE STRENGTH OF HOME OFFICE BUILDINGS GIBRALTAR TE SESTHIN SIRE? INSURANCE COST : POLICIES FOR OF THE PRUDENTIAL, AT f BOTH SEXES : AMOUNTS TO SUIT NEWARK, NEW JERSEY. Z yo YOUR NEEDS UP TO $100,000 Greatest and Best Year’s Record Lie INSURANCE ISSUED AND Bel 29 3 Millions R during 1903, including Ordinary Insurance ($102,822,648); over - ASSETS, end of 1903, over - - = = - = 72 Millions INCOME during 1903, over - - - - - - 39 Millions PAID POLICY HOLDERS during 1903, qver - - 11 Millions SURPLUS, end of 1903, over ~ - - - - - 10 Millions NUMBER OF POLICIES IN FORCE, (547,307), over - 5 Millions INCREASE IN PAID FOR INSURANCE in Force, over 129 Millions MAKING THE GRAND TOTAL OF Paid For Insurance in Force, over 931 Millions Total Payments to Policy Holders in 28 Years, over 79 Millions. [ THE LIFE INSURANCE SUCCESS OF THE AGE. | THE PRUDENTIAL INSURANCE CO. OF AMERICA. HOME OFFICE: Newark, N. J. Write for Information of Policies or Agencies, Dept.O JOHN F. DRYDEN, President. comicbooks.com