Life, 1904-02-18 · page 26 of 26
Life — February 18, 1904 — page 26: what you’re looking at
What you’re looking at
This is primarily an **advertising page**, not a satirical cartoon. It contains four luxury product advertisements typical of early-1900s American magazines: 1. **Peerless Touring Cars** ($3,700-$6,000): An automobile ad featuring an elegantly dressed woman, appealing to affluent buyers seeking "grace and elegance" and safety. 2. **El Príncipe de Gales Cigars**: A silhouetted figure in formal dress (likely referencing the Prince of Wales), marketing premium Cuban cigars. 3. **Pope Manufacturing Chainless Bicycles**: Featuring a woman on a bicycle, highlighting modern "chainless" technology and safety features. 4. **A. De Luze & Fils Bordeaux Wines**: French wine merchant advertising clarets and sauternes through New York and Boston distributors. The page reflects the **Gilded Age consumer culture**, targeting wealthy readers with imported luxuries and emerging automobile technology. The repeated imagery of fashionable women suggests marketing to or through middle/upper-class female consumers—notable for the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
February 18. 1:4. The Embodiment of Grace and Elegance. From the perfected design down to the most sinns dead of cote orgy ike pppointments has been combined with hugh speed and absolute safety in Peerless DIRECT DRIVE Touring Cars $3,700 to $6,000 The durability and dependability of each Peerless Car is i geaecieed by the expert knowledge, mechanical skill and quality of material that enter into it, Agencies in all loci citi ene GIs TY Sere testratad, ose ing ‘uayotere for ten ove teats. CLEVELAND, Ont0, Uv. ue Ss. A Member Asrocation Usentnt anette A. DE LUZE & FILS BORDEAUX A.DE LUZE &FIls) BORDEAUX FRANCE MANUFACTURING Sauternes COMPANY Famous Chainless Bicycles Equipped with twoepeed gear. and All Standard Chain Models SOLD BY counter brake, and cushion frame PARK & TILFORD, S. S. PIERCE CO. New York Boston comicbooks.com