Life, 1904-02-11 · page 20 of 20
Life — February 11, 1904 — page 20: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains four commercial advertisements from February 1904: 1. **W.M. Williams & Sons** (Aberdeen): Scottish whisky, 12 years old 2. **Pope Manufacturing Company**: Chainless bicycles in various models 3. **A. De Luze & Fils** (Bordeaux): French wines—clarets and sauternes 4. **The Featural Co.**: A cosmetic/medical procedure claiming to fill wrinkles and "build tissue" using a proprietary process, with before-and-after photographs of men's faces The Featural Co. ad is the most notable to modern readers—it's an early example of dubious cosmetic claims, promising permanent results without surgery or harmful substances. The testimonial format and vague language ("entirely new process") typify unregulated medical advertising of the era. The other ads represent typical turn-of-century luxury goods marketed to affluent consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
February 11, 1904, Liqueur Scorch Whisky GUARANTEED 12 YEARS OLD REPRESENTED IN ) E, LAMONTAGNE & SONS THE U. S. BY ) 45 Beaver St., New York A. DE LUZE & FILS BORDEAUX Clarets [ ims — : } GRANO VIN ADE LUZE @ FILS and UATEAU SUDUIRAL | sonceaux raanct 1803 Sauternes Tits SOLD By 8. 8. PIERCE CO. Boston PARK & TILFORD, New York MANUFACTURING COMPANY Famous Chainless Bicycles Equipped with wwoenset et and All Standard Chain Models coluter brake, 2 frame stern Department, Chicago, “Columbia’ “iteenBhor® GTribune” “C gf “Imperial” Catalogues, or any one Catalogue mailed on receipt ofa ** London, Nov. 2oth, 1903. “1 am so pleased with it. All my friends say what a change it has made in my face." red testimonial, two years after operation, can By an entirely new process, not used elsewhere, we build tissue wherever it is needed Wrinkles and hollow places filled up at the rate of one a day. No interruption to social or business ments. Guaranteed rmanent. No cutting — no No paraffin, or other harmful lorsement onsul nby appointment (Free) Call or send stamp for Booklet D The Featural Co. 27 East 22d Street, New York City. OF Tee + Ww PRAyT G0., mew