Life, 1904-02-04 · page 2 of 36
Life — February 4, 1904 — page 2: what you’re looking at
What you’re looking at
This page is **primarily automobile advertisements** from 1904, not political satire. It contains four car ads: Cadillac, Locomotive, Ford, and Peerless. The Cadillac ad emphasizes the car's ability to climb any grade without mechanical difficulty—a significant selling point when roads were primitive. The Ford ad notably claims the Model "T" (implied) holds "the world's record" for a two-cylinder motor, referencing a 1901 Chicago Show achievement. The Locomotive and Peerless ads stress luxury and reliability for affluent buyers. These ads reflect early automotive marketing focused on *reliability and capability* rather than speed or style, since reliable cars were still novel in 1904. No political cartoons or satire appear on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
NEW YORK, FEBRUARY 4, VOLUME XLIII, Eartete ar Te New Y: There is no Prohrhitive Grade for the CADILLAC The Cadillac Automobile will go up any grade of any well-traveled road, without balk most time without change of gear. The Cadillac does more than overcome grades — it is a machine for all roads and all seasons. Mr. I. L. Atwood, an auto novice, drove a Cadillac containing three passengers from New York to Waterbury, Conn., 93 miles, at an average speed of 13 miles an hour without a stop. This is a typical as Stcone-class Maa MATTER, ( in the eyes of the Chauffeur ‘and eliminates: the ¢ with Tonneau $200.00 Aaa Munavout 8800.00 fll respensitiity in any artion the TRUST may take Selden Patent to prevent you from act made for every day service. , | of our nearest agent, FORD MOTOR, CO., DETROIT, MICH. NUMBER 1110. Locontbile— Gasolene Touring Cars QUAL to the best imported cars in material, — workmanship, and finish —but, better adapted to American conditions. Ample clearance and inter- changeable parts. All this means much to the Auto- Tourist in the United States. As handsome and luxurious as money can buy. A rvel of comfort and durability. Powerful engines developing 22 Horse Power give great speed when desired, and ample reserve power for hills, bad reads, and unusual conditions. Sewing machine quietness, Complication avoided, IT IS A TRUE SIMPLEX Pear te < Our new catalogue i is full of detailed information. Locomobile Company of America BRIDGEPORT, CONN. Memter of the Association of Licensed Automobile Manufacturers. Ghe The Embodiment of Grace and Elegance. From the perfected design down to the most J minute detail of construction, luxury in the appointments has been combined with f high speed and absolute. safety in building Peerless DIRECT DRIVE b/ Touring Cars $3,700 to $6,000 The durability and dependability of each Peerless Car is guaranteed by the expert knowledge, mechanical skill and quality of matenal that enter into it. Agencies in all principal CLEVELAND, onto, v. S.A. Member As