Life, 1904-01-21 · page 19 of 20
Life — January 21, 1904 — page 19: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satirical content. It showcases early 1900s commercial promotions reflecting period attitudes and products. Notable ads include: - **Travel/Transportation**: Hamburg-American cruise lines, railroad companies promoting winter sports in Quebec and California - **Social Etiquette**: A "New York Society of Self-Culture" course teaching "Good Manners," reflecting the era's class-consciousness about proper deportment - **Alcohol & Cocktails**: Gold Lion pre-made cocktails and Pabst Beer, normalizing casual home drinking - **Tobacco & Sweets**: Habana cigars, Whitman's chocolates, and segars at the "Sign of the Bull Dog" - **Health/Addiction**: A "Sanatorium" for treating "alcoholic addictions" with home treatment options—darkly ironic given surrounding alcohol advertisements The page reveals **Gilded Age values**: aspirational leisure travel, social climbing through etiquette learning, conspicuous consumption, and acceptable substance use. The addiction treatment ad suggests contemporary awareness of alcohol's dangers, yet contradicts the surrounding promotional culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ses age cont Quad 820 u Tin OU Bend for iestratod Cesena tion A. Hamburg- American Line, POUT Grand in Summer, GRANDER IN WINTER, with ite Unrivalled Sports, The largest fur em- The Q. @L. St. J. Ry., tothe feeding grounds of Moose and Caribou, THE FAST TRAINS California are over UNION PACIFIC SOUTHERN PACIFIC Two Throvgh Trains Daily Accommodations provided for all classes of passengers Tourist Cars a Specialty No detours. _No change of Cars. ‘THE OVERLAND ROUTE” all the way. E. L. LOMAX, 6. P.& T. A. UNION PACIFIC Omaha, Neb. DEVOTED TO THE ART OF BEING AGREEABLE Leary THE ART oF Tact, Taste, Good Manners Goop ForM AND ENTERTAINING The seventeen most famous social writers, including : Mra, Ets WureLen Witcox, Ms. Jonn Suznwood, Mus) Buntox Kixostann, AbgLaipe Gonvon, Mrs. Hanwet Huswauv Aven, Mas, Mananer E, Saxo- sten, Mas. Joun A LooAN and Manion TARLanu, have prepared a new couree of instruction in social usage and deportinent. It teaches the correct thing to do, to say, to write, to occasions. A complete guide to perfect ‘An ideal text book for the polite eda- en, Good manners are to-day eseential Our Bureau of Enquiry supplies members with special information and correct advice upon questions of etiquette and deportment, Our Tilustrated Free Book, containing complete description of the conte of instruction and mem- bership privileges, mailed to you on request, THE NEW YORK SOCIETY OF SELF-CULTURE Dept. L. E. 156 Fifth Ave., New York, N. ¥. You'll never go back to the other kind once you try it HE amateur cocktail mixer is a greater bore than the amateur cook, If you like to servea cock- tail that makes a man smack his lips in delight— don’t mix it yourself. GOLD LION Cocktails (ready to ice) never vary. GOLD LION Cocktails—Seven kinds — Manhattan, Vermouth, Whiskey, Martini, Tom Gin, Dry Gin—and the American Of good wine merchants. ‘The Cook & Bernhetmer Co, Makers New York Pabst Beer is the standard Ameri- a brew. stablish- in 184 Medals clip a4, by lead: ing cove of the worl - he beer that's always ure, health ful, sl cons. Pabst Blue Ribb on, pleasing, palatable. Sweet Sentences are Best Punctuated with Periods of WHITMAN’S Chocolates and Confections. For sale every bere. WHITMAN'S Instantaneous Chocolate. Made invtanity, STEPHES F, wittaas £608, 1216 Chestnat Ste, Palledeptias A Sanatorium established in 1873 for the private care and medical treatment of Icobolic Addictions. Jewbere have been cured by os MAPLEWOOD Neam Crxctswatt, Drag and Thousands having failed ¢ Home Treatment iF Destngo. Habana Segars in the honest old fashion. Sold by Independent Dealers. BARON DE KALB-———— ——HENRY IRVING For 50c. we will send you a handsome picture of KING LUD, champion Bull Dog of the world, framed in weathered oak kennel. J°hn W. Merriam & Co. The Roycroft Segar Shop, which is “At the Sign of the Bull Dog” 139 Maiden Lane, New York comicbooks.com